Heritage Exchange

Heritage Exchange: Marketing and Sales of Agricultural, Construction, and Commercial Equipment

Heritage Exchange is a marketing and equipment sales consultancy based in Omaha, Nebraska. Its activity focuses on the marketing of agricultural and construction machinery, commercial trucks, forestry equipment, trailers, RVs, and other high-value assets. The firm presents itself as an online marketplace connecting brands with qualified buyers in the agricultural, construction, and commercial sectors, and serves customers in the United States and Canada.

The company states that its model stems from the idea that sellers deserve professional marketing without high auction commissions or dealership fees. To that end, it offers customized marketing solutions aimed at maximizing equipment exposure and helping the seller achieve the best possible result.

Marketing and Sales Services

Heritage Exchange works with private owners, farmers, contractors, haulers, and forestry professionals. Its services include professional listing creation, digital advertising, direct buyer outreach, sales consulting, social media marketing, and nationwide exposure through a network of buyers and industry contacts.

The company also offers targeted ad campaigns and social media ads, with the goal of ensuring that the advertised equipment reaches the right audience. According to its presentation, the equipment is not buried in a generic listing, but rather highlighted in front of regular buyers, with high-visibility listings, clean presentation, and direct buyer contact.

Listing Packages and Performance Tracking

The firm offers various advertising packages, from one-time campaigns to ongoing support, tailored to the type of equipment being sold. Heritage Exchange states that it uses data to guide its advertising strategies and provides regular reports to clients so they can check the performance of their campaigns.

The site also includes a machinery valuation request form, with fields for name, email, and attachments, aimed at those who want to know the estimated value of their equipment before selling it.

Auctions and Financing

The platform includes sections for inventory, equipment for sale, RVs for sale, premium auctions on ProxiBid, and current auctions. It also offers access to equipment financing. The site advertised an Extended Labor Day Event promotion active on ProxiBid.

Customer Profile and Coverage

Heritage Exchange targets farmers, contractors, truck owners, forestry professionals, and private equipment owners. Its specialization covers agricultural machinery, heavy equipment, commercial trucks, forestry equipment, trailers, RVs, and other high-value assets. The company states that it serves customers in the United States and Canada from its base in Omaha, Nebraska.

Location and Contact

Phone: (402) 226-5469 · Hours: Mon 09:00 am – 05:00 pm Tue 09:00 am – 05:00 pm Wed 09:00 am – 05:00 pm Thu 09:00 am – 05:00 pm Fri 09:00 am – 05:00 pm Sat Closed Sun Closed