Lauren New York

Lauren New York, hand-picked women's fashion

Lauren New York is an online women's fashion store founded by Lauren Whitfield. The brand presents itself as a project born from a personal story: Whitfield recounts that as a child she stopped wearing a dress her mother had saved up for after being teased at school, and that this episode shaped her relationship with clothing. Years later, she decided to create a store bearing her name, aimed at women looking for comfortable, well-made garments.

The company states that every piece is personally chosen by the founder and that the selection process follows a specific order: fabric first, then fit, and finally price. The brand presents itself under the motto of American quality and craftsmanship, with the idea that real quality doesn't need to be loud.

Collections and product categories

The catalogue is organised into several categories of women's clothing:

• Blazers
• Boots
• Cardigans
• Coats
• Dresses
• Jackets
• Jumpsuits
• Sets
• Sweaters
• Sweaters & Tops
• Vests

Featured items on the site include the relaxed midi dresses from the Comfort line, the sweaters from the Classic Comfort line and the caftans from the new arrivals section.

Comfort line midi dresses and sweaters

The store shows a selection of relaxed midi dresses, including styles such as Dorothea, Claudine, Bernadette, Antonia, Zinnia, Willa, Veronica and Rosalind. The list prices of these dresses range from $233.95 to $249.95, with 70% discounts bringing them down to between $69.95 and $74.95.

In the sweater category, the brand sells the Classic Comfort line with styles such as Crestine, Palmira, Coralie and Vivienne, with a list price of $199.95 and a sale price of $59.95, which also represents a 70% discount.

Caftans and new arrivals

The new arrivals section includes caftans such as Colombina, Lauretta, Zenobie, Melusine and Valentine. Their list price is $299.95 and the sale price is $89.95, with a 70% discount.

End of summer sale

The site was advertising an end of summer sale with discounts of up to 70% across various categories, presented by the founder as a thank-you to customers rather than a clearance. The store indicated that the sale ended that same day.

Shipping, returns and customer service

The company offers free shipping and a 30-day money-back guarantee. It accepts payments with American Express, Apple Pay, Google Pay, Maestro, Mastercard and Visa. It has published policies on shipping, returns and refunds, privacy, payments, cookies, subscription and FAQs. Customer service is available Monday to Friday from 09:00 to 17:00 and Saturday and Sunday from 12:00 to 16:00.

Location and contact

Email: info@laurennewyork.com · Hours: Monday to Friday 09:00 to 17:00; Saturday and Sunday 12:00 to 16:00