NewtonX

NewtonX: B2B market research with verified professionals and artificial intelligence

NewtonX presents itself as an AI-native B2B research intelligence platform. Its proposition is to run studies with verified professionals or simulate buyer behavior to turn complex questions into decision-ready insights. The company defines itself as a trusted partner for important B2B decisions.

What it offers

The firm organizes its offering into four main areas: market growth, audience intelligence, brand performance, and product strategy. Within these, the catalog includes specific solutions such as brand tracking, message testing, pricing research, persona research, product validation, and competitive analysis.

• Brand Tracking: measures how a brand performs across different buying roles, from influencers to budget holders, using the NewtonX Modern B2B Brand Tracker.
• Message Testing: identifies the messages that connect with audiences using real respondents or NewtonX Synthetic Personas.
• Pricing Research: sets prices based on willingness-to-pay and price sensitivity data from target buyers.
• Persona Research: builds profiles of the audiences served, including their goals, pain points, and decision criteria.
• Product Validation: tests products and features before launch to identify adoption barriers and prioritize improvements.
• Competitive Analysis: explains why users and buyers choose competitors' products, where needs remain unmet, and what that means for product and positioning.

Research methods

The company combines traditional methods and AI-assisted tools. The former include surveys and interviews. In the field of artificial intelligence, it works with AI-moderated research, synthetic personas, Synthetic Boost, and AI training and evaluations. For participant recruitment, it uses custom recruitment and identity and quality controls.

The NewtonX Hub platform

The technological core is NewtonX Hub, described as the first AI-native B2B research intelligence platform. Through it, clients can locate verified B2B professionals, conduct research with them, and obtain evidence-based answers. The platform also makes it possible to turn research into executive-ready answers through analysis, synthesis, and reporting in a single environment, and to build synthetic personas from verified professionals to test ideas quickly. The system relies on NewtonX Graph.

Industries served

NewtonX declares experience in tech, media, and telcos; advertising and marketing; consumer and retail; investors; financial services; management consulting; industrial and manufacturing; market research suppliers; and AI data services.

Documented case studies

The site includes specific client projects. For Coinbase, NewtonX conducted AI-moderated qualitative interviews with 18 verified decision-makers, delivered in three days, whose findings directly shaped the go-to-market strategy and product positioning for crypto partnerships. For Ogilvy Consulting, it surveyed 160 verified senior leaders in two weeks, providing data that explains why brand migration fails in mergers and acquisitions and how to fix it. For Figma, it surveyed 470 verified product designers across Europe and Asia-Pacific in twelve days, providing the global data behind the State of the Designer report.

Client relationships

The material includes testimonials from leaders at Figma, Interbrand, Stripe, and Landor & Fitch that highlight the quality of the data, access to diverse profiles, and NewtonX's role as a strategic partner rather than just a vendor. The company also maintains a program for professionals, with differentiated access and sign-up, and publishes information about security, compliance, and its trust center.

Location and contact

185 Madison Avenue, Floor 7, New York, NY 10016