Just For Men

Just For Men, men's hair color with nearly four decades of history

Just For Men is a brand specializing in hair and beard color and care products for men. According to its own presentation, it has nearly 40 years of experience in the sector and maintains an activity focused on innovation in gray care. Its catalog is organized into two main areas: hair and facial hair.

Hair products

The hair range covers different gray coverage and blending needs:

• Full coverage: Shampoo-in Color, which completely eliminates gray in 5 minutes, and Easy Comb-in Color, which eliminates it instantly, either in targeted areas or all over the head, in 10 minutes.
• Gradual blending: Control GX Shampoo, which gradually reduces gray with a washing routine; Control GX 2-in-1, which blends it away with each wash; Control GX+THK Shampoo, which also thickens hair; Control GX+THK 2-in-1 Shampoo & Conditioner, with the same dual function; and Control GX for Lighter Shades, for lighter tones.
• Instant blending: Touch Of Gray, which blends away some gray without eliminating it all, in 5 minutes.
• Gray reversal: Gray Reverse, a daily dye-free serum that revives the hair's natural color.
• Color protection: Color Preserve & Strengthen Shampoo, a daily-use shampoo to prolong color.

The brand states that its Control GX formula includes keratin and that hair can look up to twice as thick.

Beard and mustache products

The facial hair catalog includes Mustache & Beard, for full coverage in 5 minutes; 1-Day Beard & Brow Color, a temporary dye that eliminates gray and fills in thin or patchy areas; Touch Of Gray Mustache & Beard; and the Beard & Benefits line, composed of Beard Wash, Beard Serum and Leave-in Conditioner. It also sells Control GX Beard Wash and Control GX+THK Beard Wash.

Selection tools and loyalty program

The site offers a questionnaire called Product Finder Quiz or Product Selector, aimed at identifying the most suitable product for each user. It also has the Just For Men Rewards program, which includes benefits such as a $2 off in-store discount sent by email, and allows users to update their preferences to receive personalized recommendations.

International presence

The brand operates with a presence in North America (United States, Canada and Mexico), South America (Argentina, Brazil, Chile, Colombia, Ecuador, Peru and Venezuela), Europe (United Kingdom, Italy, Germany, France, Netherlands, Portugal, Spain, Sweden and Turkey), Asia-Pacific (Hong Kong, Australia and New Zealand) and the Middle East. The site allows users to change country and language, with English and Spanish versions for the United States and English and French versions for Canada.

Brand profile

Just For Men presents itself as a brand with the most diverse range of naturally calibrated shades, according to its own communication, and with simple formulas and applicators. It states that it holds the largest number of formulation and application technology patents in the sector, and supports its proposition with user testimonials about products such as Mustache & Beard, Easy Comb-in Color, Shampoo-in Color and Touch Of Gray. The company is registered in New York, United States.