Wally

Wally: pain-free dentistry with Swiss technology in New York

Wally is a dental clinic that operates on a $249 annual membership model, without accepting dental insurance. Its approach focuses on prevention and minimally invasive treatments, with a presence in several U.S. cities.

Services included in the membership

Wally's annual membership includes unlimited cleanings, exams, X-rays, and custom at-home teeth whitening. There are no copays, deductibles, or additional charges for these preventive services. Whitening is done with custom trays made from a 3D scan and a professional gel, with unlimited refills included.

Technology and treatments

Wally uses Swiss AIRFLOW® technology for scrape-free dental cleanings, which according to clinical data cited by the company removes up to 100% of harmful bacteria and twice the bacteria that cause bad breath compared to traditional instruments. It also offers Curodont™ Repair treatment for early-stage cavities, which according to peer-reviewed clinical studies stops 93% of early cavities without needles or drills. In addition, it offers orthodontist-led clear aligner orthodontics, with savings of more than $3,000 compared to brands like Invisalign, according to the company.

Preventive approach and scope

The clinic focuses on preventive care and does not perform restorative dentistry such as root canals, fillings, or implants. If a patient requires more extensive treatment, Wally shares the X-rays and helps connect them with an appropriate specialist. The company states it has completed more than 400,000 cleanings, has more than 30,000 members, and has prevented 25,000 cavities. Its team is led by Chief Clinical Officer Sarah Eller, RDH, Lead Dentist Melineh Issayans, DDS, and Lead Orthodontist Kevin Walker, DDS.

Geographic presence

Wally has locations in New York, Philadelphia, Chicago, Boston, and Washington, D.C., with plans to expand to other areas. In New York it has locations in Midtown East, Tribeca, Upper East Side, Williamsburg, Jersey City, Upper West Side, Hudson Yards, Flatiron, Long Island City, Downtown Brooklyn, Union Square, and the Bronx. In Philadelphia it operates in Center City and Fashion District; in Chicago in Fulton Market, The Loop, and River North; and in Boston and Washington, D.C. it has locations in Seaport, Downtown, Cambridge, Navy Yard, Dupont Circle, and Mount Vernon Square.

No-insurance model and transparent pricing

Wally does not work with dental insurance, which according to the company allows it to offer reasonable and transparent prices. Members can pay with a credit card, FSA, or HSA. The company maintains that its low-cost model is due to the fact that it does not invest in office decor or machines for unnecessary preventive treatments, and passes those savings on to members.

No-drill guarantee and ratings

Wally offers a no-drill guarantee: after the first visit, the personalized care plan protects the patient from dental drilling. The clinic has a 4.9-star rating based on more than 2,000 Google reviews, according to the data shown on its website.

Locations

Midtown East location: 792 Lexington Avenue, New York, NY 10065

Tribeca location: 249 Church Street, New York, NY 10013

Upper East Side location: 325 E 79th Street, New York, NY 10075

Williamsburg location: 107 N 6th Street, Brooklyn, NY 11249

Jersey City location: 525 Washington Blvd, Jersey City, NJ 07310

Upper West Side location: 157 Columbus Avenue, New York, NY 10023

Hudson Yards location: 368 9th Avenue, New York, NY 10001

Flatiron location: 27 E 28th Street, New York, NY 10016

Long Island City location: 28-07 Jackson Ave, Long Island City, NY 11101

Downtown Brooklyn location: 195 Montague St., Brooklyn, NY 11201

Union Square location: 33 Irving Pl, New York, NY 10003

Center City location: 1900 Market St, Philadelphia, PA 19103

Fashion District location: 1100 Ludlow St, Philadelphia, PA 19107

Fulton Market location: 167 North Green Street, Chicago, IL, 60607

River North location: 515 N State St, Chicago, IL, 60654