Priority Bicycles

Priority Bicycles: low-maintenance belt-drive bicycles

Priority Bicycles is a company that designs and sells belt-drive bicycles, presented as low-maintenance and rust-free. Its catalog spans models for kids, recreational riding, commuting, adventure, electric use, and cargo, with prices in the material reviewed ranging from $339 to $5,999. The company states it offers quality and prices that are hard to match, and backs purchases with a 30-day no-questions-asked return policy and customer service seven days a week.

Bicycle catalog by use

The lineup is organized into several collections. In the commuting range are models such as 600, ACE, Apollo Gravel, Continuum Onyx, Current Plus E-Bike, Eight, Brilliant L Train, Skyline Smart.Shift E-Bike, Brilliant Carmen, Brilliant Cooper, and Folder. For adventure, the list includes 600, 600ADX, 600HXT, Apollo Gravel, Bruzer, Gemini Smart.Shift Gravel, Sauce, and Vanth Full Suspension Enduro Race. The recreational line includes Classic Plus, Classic Plus - Gotham Edition, Coast, E-Coast, Eight, Glide E-Bike, Brilliant L Train, Turi, Brilliant Carmen, and Brilliant Cooper. The electric range consists of Current Plus E-Bike, E-Coast, Glide E-Bike, and Skyline Smart.Shift E-Bike. The models with Pinion technology are 600, 600ADX, 600HXT, Bruzer, Gemini Smart.Shift Gravel, Skyline Smart.Shift E-Bike, and Vanth Full Suspension Enduro Race. For kids, Start 16", Start 20", Start 24", and Launchpad are offered. Xtracycle cargo bicycles are also sold, described as leaders in safety, intuitiveness, and fun for families.

Accessories and components

Alongside bicycles, the company sells accessories such as locks, racks and baskets, helmets, 174Hudson brand products, storage and tools, and the Priority Gear line, plus Duzer exclusives. Specific examples appear in the material: Priority front and rear light set at $29.99, 174Hudson travel bag at $39.99, rust-free alloy front basket at $59.99, and Foldylock at $89.99.

Company background and approach

The company was founded by Dave Weiner, who was previously CEO of a multinational software company. According to the corporate story, he decided to start his own business when he couldn't recommend a bicycle to his friends that combined good looks, comfort, ease of maintenance, and an affordable price. Its stated goal is to simplify cycling and offer practical bicycles for daily use. The company maintains that belt drive offers advantages over other systems and that a premium product doesn't have to be expensive, but rather focused on useful performance.

Customer service and programs

Priority Bicycles handles inquiries by email, text, chat, and virtual visits, and states it is available online 365 days a year. It offers a size and bike finder, measuring guides, and selection tools. It provides technical service, service centers and dealers, order tracking, gift cards, financing, and affiliate programs. It also publishes assembly instructions and hosts events such as the Great Divide Drop-in Ride with Duzer, Sea Otter 2026, HuRaCaN 2026, Unbound Gravel 2026, Out Of Office, the Vanth Demo Day Tour, and Vanth PRT race team activities. The company serves hotel and rental fleets and has a community program with exclusive offers.

Shipping, returns, and physical presence

The company states that in-stock orders ship the same or next business day. The return policy is 30 days, no questions asked. The site showed a free shipping promotion with code RIDEHAPPY26, valid through September 30 at midnight. Limited seasonal models and new releases may be available at the New York showroom, by appointment only. The company also operates an adventure center in the Bay Area where customers can test ride bicycles.

Location and contact

174 Hudson Street, New York, NY 10013 · Email: info@prioritybicycles.nyc