Visit Napa Valley

Visit Napa Valley: tourism promotion for California's wine country

Visit Napa Valley is the organization responsible for promoting Napa Valley as a tourist destination. Its work focuses on showcasing the wineries, lodging, restaurants, activities, and events of this wine region in Northern California, located about 80 kilometers northeast of San Francisco.

The entity presents itself as the go-to organization for planning a visit to the area, and its website gathers practical information on lodging, tastings, dining, transportation, and experiences. It also offers visitor assistance through an email concierge service and a welcome center in the city of Napa.

Wineries, tastings, and wine tourism

Napa Valley is home to more than 400 wineries open for visits and tastings, plus 90 urban tasting rooms, known as urban wineries, which allow visitors to sample wines in city settings without traveling to the estates. The organization also promotes wine tourism options including private winery visits, tours of wine cellars and caves, and guided experiences with transportation.

According to data compiled by Visit Napa Valley, 95% of the region's wineries are family-owned and 51% of the vineyards are planted with Cabernet Sauvignon grapes. The valley produces 4% of all California wine.

Lodging, dining, and experiences

Lodging options range from small boutique inns to full-service resorts, along with hotels and mid-range accommodations. In dining, offerings span from food trucks and casual fare to Michelin-starred establishments, with cuisine based on fresh, seasonal ingredients.

Among the activities the organization promotes are hot air balloon rides, hiking in state parks and local trails, spa and wellness circuits, cooking and wine classes, shopping, art walks, and live music, with annual festivals and outdoor concerts.

Events and seasons

The events calendar includes winery parties, winemaker dinners, concerts, and farmers markets. The website also describes the four seasons in the valley, with average temperatures ranging from a low of 10 °C in winter to a high of 28 °C in summer, and highlights the harvest as one of the central moments of the year.

Towns and regions of the valley

Visit Napa Valley organizes destination information into five towns — Calistoga, St. Helena, Yountville, Napa, and American Canyon — and four regions: Angwin, Rutherford, Oakville, and Lake Berryessa. Each of these areas has its own dining, shopping, lodging, and tasting offerings.

Services for visitors and professionals

The organization offers specific resources for planning weddings, meetings, and corporate events, incentive trips, and team building activities, with unique spaces to host them. It also has a program aimed at travel trade professionals with information on lodging, wineries, restaurants, arts, transportation, special offers, and events.

For the general public, the website allows visitors to request a free copy of the Napa Valley Visitor Magazine, subscribe to a bi-monthly newsletter with travel tips and inspiration, and consult maps and practical resources for planning their stay.

Offices and locations

Main office: 1001 Second Street, Suite 330, Napa, CA 94559

Napa Valley Welcome Center: 1300 1st St #313, Napa, CA 94559