The Avenue Viera

The Avenue Viera: an open-air shopping center on the Space Coast

The Avenue Viera is a shopping center located in Melbourne, Florida, managed by WS Development. It presents itself as a destination that combines shopping, dining, and entertainment in an open-air setting, with more than 80 shops and restaurants, expansive green spaces, and an ongoing events schedule. The venue describes itself as a gathering place on the Space Coast, with offerings for families, pets, and individual visitors.

Retail and dining offerings

The center's directory includes fashion and style, food and drink, beauty and wellness, specialty services, and home goods establishments. Among the recent openings highlighted on the site are Nourish, Nordstrom Rack, and J.Crew Factory. The arrival of Air & Anchor, a jewelry store with a hands-on experience, is also announced, and it is reported that the center closed 2025 with ten new major retailers and a new addition planned for 2026.

Spaces and amenities

The complex features Central Park, a landscaped area with abundant greenery, seating, and a fountain, designed for strolling or relaxing. It also has a Splash Pad, a water play area for children. The center defines itself as dog-friendly, with shops and events that welcome dogs. On its grounds is a 9/11 memorial created in partnership with the Kennedy Space Center Fire Fighters and the Transport Workers Union (TWU) Local 525, which houses a seven-foot-long, one-ton steel beam recovered from the World Trade Center.

Events and programming

The programming includes fitness activities, live music, and offerings for the little ones, among others. The site mentions events such as the Sunset Social Club: Wine Pairing Dinner and the Boo Bash, for which tickets are available. The center encourages visitors to subscribe to a newsletter to receive information about events, offers, and news.

Practical information

The center's general hours are Monday through Saturday from 10:00 AM to 8:00 PM and Sunday from 11:00 AM to 6:00 PM, with the caveat that some establishments may have different hours. The management office is open Monday through Friday from 8:30 AM to 5:00 PM and is located behind building 2261, under the red awning. For leasing inquiries, the contact is Jackie Centamore. WS Development also offers customized marketing programs for national and local brands looking to reach the center's consumers, tenants, and partners.

Location and contact

2261 Town Center Avenue, Suite 113, Melbourne, FL 32940 · Phone: (321) 634-5390 · Email: theavenueviera@wsdevelopment.com · Hours: Mon-Sat: 10 AM-8 PM Sun: 11 AM-6 PM