The Florida Keys & Key West

The Florida Keys & Key West: Tourism Promotion for the Florida Keys Archipelago

The Florida Keys & Key West is the tourism promotion entity representing the Florida Keys archipelago, a chain of coral islands stretching more than 100 miles into the sea, just south of Miami. The organization promotes the region's attractions and facilitates trip planning through its website, visitfloridakeys.com.

An Archipelago Organized into Five Destinations

Promotion is organized around five destinations with their own identity: Key Largo, Islamorada, Marathon, The Lower Keys, and Key West. Each is presented with a distinct character, from the quieter, more natural atmosphere of the lower islands to the laid-back style of Key West. They are connected by the Overseas Highway, a scenic 113-mile route with 42 bridges that combines ocean views, historical heritage, and natural surroundings.

Activities and Experiences Promoted

The site groups its offerings around a series of main experiences:

• Fishing, both in coastal waters and offshore.
• Diving and snorkeling, with particular emphasis on the reefs of Key Largo and the Florida Keys National Marine Sanctuary.
• Boating and on-the-water activities, such as kayaking through mangroves.
• Wildlife encounters: sea turtles in rehabilitation, Key deer, rescued dolphins, and butterflies.
• Eco-tours with local guides.
• Arts and culture, with galleries, live music, and a local art scene.
• Food and drink, with the catch of the day and offerings from local chefs.
• Weddings and events.
• Beaches, parks, and gardens.
• Shopping and wellness (spas, health, and wellness).
• Vehicle and bike rentals.

Traveler Profiles and Planning Resources

The entity segments its offerings by interests and profiles: romantic getaways, family vacations, LGBTQ+ travelers, international travelers, accessibility, pets, and live music, among others. To help organize a visit, it offers an event calendar, itineraries, guides and brochures, travel tips, FAQs, weather information, and an Insider's Guide. It also provides a booking service with a flexibility promise if plans change.

Featured Events and Campaigns

The promotional calendar includes events such as the celebration of the United States' 250th anniversary (May through October), the culinary event Taste the Keys (October 1–31) with fixed-price menus and food trails, and the Sunset Celebration at Mallory Square. The site also features content on local traditions and curiosities, such as the story of Fred the Tree.

Informational Content and Audiovisual Resources

The platform includes webcams, videos, and a section dedicated to the Keys' presence in film and television. It also offers practical information on how to get there, accommodations, transportation, and community resources.