DORADO

DORADO: Personalized Jewelry with Name Necklaces and Gold Chains

DORADO, formerly known as Dorado Fashion, is a jewelry brand that operates primarily through its online store. Its catalog focuses on personalized pieces —name necklaces, initials or photo pendants, hoop earrings, and chains—, along with a selection of essential jewelry, watches, and accessories. The company states it has manufactured over one million pieces and sold more than 1.8 million units, with an average rating of 4.6 out of 5 based on over 63,000 reviews.

Personalization at the Core of the Catalog

The customizable offering includes name necklaces, initial necklaces, engraved necklaces, photo pendants, multi-name jewelry, and birth month jewelry. Featured models include the Custom Name Necklace, the Diamond Cut Heart Name Necklace, the Flower Initial Necklace with clip chain, the Iced Heart Name Necklace, the Multi Name Necklace, and the Initials Choker with XL Cuban chain. Double-plated versions are also available, such as the Double Plated Pop Out Heart Name Necklace with Figaro chain, and photo pendants with rope chain.

Essential Jewelry and Accessories

In addition to personalized pieces, the site sells an essential jewelry line that includes chain necklaces, pendants, earrings, bracelets, rings, and anklets. Among the bestsellers are the 5 mm Miami Cuban Link chain, the butterfly pendant, the 3 mm Figaro chain, the Angel Number necklace, the rose pendant, and the Twist hoop earrings. The company also offers watches for men, women, and kids, as well as men's accessories, sunglasses, and handbags.

Collections and Collaborations

The catalog is organized into categories such as Ready to Ship, Bestsellers, New Arrivals, Personalized Gifts, For Kids, and Gift Guide. The DORADO x JAZMINE ESTRADA collaboration stands out, presented as a capsule collection. The company also sells gift cards.

Materials and Guarantee

DORADO states that its pieces are made with real gold and high-quality materials, sweat- and water-resistant, and that they do not discolor the skin. Each item comes in a branded gift box and includes a customer satisfaction guarantee, along with a dedicated customer service team.

Shipping and Promotions

The store offers free shipping on US orders over $59. At the time of analysis, the site displayed an anniversary promotion with 25% off when buying two items and 30% off three or more, as well as a summer sale on the Sol Sisters Hoop earrings. Catalog prices appear discounted from the manufacturer's suggested retail price; for example, the Custom Name Necklace was shown at $49 from $90, and the Diamond Cut Heart Name Necklace at $59 from $118.

Customer Reviews

The company displays verified reviews on Trustpilot. Comments highlight the quality of the personalized pieces, fast delivery, and gift box presentation. One customer mentions a pendant with a photo of her children; another, a necklace for a graduation; and several reviews praise the necklaces and earrings received as gifts.