GLD (The GLD Shop)

GLD, online jewelry store for chains and premium pieces

GLD (The GLD Shop) is an online jewelry store that sells pieces for men and women, with a catalog that includes chains, pendants, bracelets, rings, earrings, anklets, and watches. The company presents itself as specializing in men's jewelry, chains, and luxury pieces, and backs its products with a lifetime guarantee and fast, free shipping.

Men's catalog

The men's section includes chains in Cuban, rope, tennis, figaro, and diamond styles, available in white and yellow gold, as well as exclusive brand models. Pendants are organized into crosses, spiritual, coins, micro pendants, iced out versions, and customizable. It also offers Cuban, tennis, rope, and figaro bracelets; hoop, stud, and huggie earrings; signet, gold, diamond, eternity, and wedding band rings; anklets and watches. The sets and bundles category allows you to build your own set for $149, and the gift selection is segmented by price (under $75, $100, $150, or over $150), by sports fandom, and by personalization.

Women's catalog

The women's offering includes necklaces in white, yellow, diamond, and rose gold, with herringbone, lariat, and pearl styles; butterfly, spiritual, micro, sport, cross, and customizable pendants; Cuban, tennis, rope, figaro, and franco bracelets, including GLD exclusives; hoop, stud, and huggie earrings; engagement, diamond, gold, and eternity rings; anklets and watches. Specific collections such as the Heart Collection, Engagement Rings, and the lab diamond line are also added.

Materials and product lines

The catalog is structured into several material qualities: moissanite, solid gold, vermeil, and hollow gold. The fine jewelry section includes chains, pendants, bracelets, earrings, and rings in each of these variants. Engagement rings and wedding bands are also offered, as well as lab diamonds.

Collections and collaborations

GLD sells collaborations with brands and personalities such as Rick & Morty, Bloody Osiris, Champion, DC Comics, IDK New York, Fivio Foreign, and Lil Durk. It also has an official fan merchandise store with licenses from leagues and organizations such as the NFL, NCAA, NBA, NHL, WNBA, MLB, and MLS, along with a Lifestyle 101 baseball line.

Services and customer care

The company offers customer service via live chat, email, and phone. Chat is available Monday through Sunday, from 9:00 AM to 10:00 PM EST; email and phone are attended Monday through Friday, from 9:00 AM to 5:00 PM EST. Featured services include the ability to design custom jewelry, create your own sets, gift cards, and a discount program for students, college ambassadors, and military, emergency, and medical personnel. The company also has a blog and an FAQ section.

Shipping, guarantee, and ratings

GLD offers a lifetime guarantee and fast, free shipping. It accepts payment methods such as Amazon, American Express, Apple Pay, Bancontact, Diners Club, Discover, Google Pay, iDEAL, Wero, Mastercard, PayPal, Shop Pay, Venmo, and Visa. The company is BBB accredited and has a mobile app. On Trustpilot it has a score of 4.5 out of 5 based on 58,541 reviews. The site shows promotions current at the time of analysis, such as 25% off sitewide with code FALL, discounts of up to 60% on bundles, and a buy one, get one free promotion with code BOGO.