iShares

iShares, BlackRock's ETF platform for the U.S. investor

iShares is BlackRock's exchange-traded fund (ETF) brand and operates in the United States through ishares.com/us. Its catalog brings together more than 350 U.S. ETFs spanning different asset classes and investment objectives, from exposure to equity and fixed income to digital assets, commodities, real estate and multi-asset portfolios.

A catalog organized by asset class and region

The offering is structured into six main asset classes: equity, fixed income, digital assets, commodities, real estate and multi-asset. In addition, funds can be filtered by geographic and market exposure: developed and emerging markets, and regions such as North America, Asia Pacific, Europe, Global, Kuwait, Latin America and Middle East and Africa.

Among the featured funds the platform presents are IQQ (iShares Nasdaq 100 ETF), SGOV, BINC and BALI. The catalog also allows searching by specific exposure to particular securities, with examples such as Information Technology, Apple, SpaceX, Microsoft and Nvidia.

Fund selection based on the investor's goal

The website groups ETFs according to broad financial goals, which makes it possible to narrow the search within the universe of more than 350 U.S. funds. The goals covered are:

• Focus on income through dividends and interest from stocks and bonds, or through covered call options strategies.
• Aim to maximize growth over the long term in the stock market.
• Step up from idle cash with short-term strategies that maintain liquidity.
• Prepare for retirement through combinations of stocks and bonds.
• Navigate risk and seek to minimize volatility.

Filtering combines asset class, geography and investment objectives to narrow the initial selection.

Digital assets and income strategies

iShares offers digital asset solutions ranging from bitcoin exposure to ether staking and income strategies, designed for different investment goals. The platform also brings together a specific collection of ETFs oriented toward generating periodic income.

Tools for building portfolios

The site makes several support tools available to investors. Core Builder shows how iShares Core ETFs can be combined as building blocks of a diversified, low-cost portfolio. The iBonds section allows users to build customized, diversified bond ladders. In addition, there is the possibility of calculating growth potential and setting up recurring investment plans, which allow the purchase of fractional ETF shares from one dollar per month.

Education and market analysis

iShares maintains an investor education center with introductory content on investing, compound interest, fixed income, index funds and bitcoin, as well as guides on what an ETF is, how to buy them and how they differ from traditional mutual funds. In the area of retirement planning, the platform addresses the transition to retirement, calculating future needs and the so-called Trump Accounts, with information on eligibility, contribution limits and tax advantages for investing on behalf of minors.

The insights section publishes regular content on macroeconomic trends, geopolitics, interest rates and global growth, as well as thematic reports such as the 2026 mid-year update on the AI economy and its impact on semiconductors, energy, robotics and health.

How to access the funds

iShares ETFs can be purchased through a brokerage account or with the advice of a financial professional. The platform notes that all iShares ETFs trade commission-free online through Fidelity, and offers a direct link to trade at that firm. The website also includes documentation on capital gains distributions, tax documents and financial and legal materials, as well as a fund distribution calendar.