APMEX

APMEX: Online Precious Metals Dealer

APMEX is a company that trades gold, silver, platinum, and palladium bullion and coins through its digital platform. Its catalog exceeds 30,000 products and includes both investment metals and collectible pieces. The company states it has surpassed $20 billion in transactions and has more than 1.8 million customers, with an average rating of 4.9 out of 5 based on over 220,000 reviews.

Precious Metals Catalog

APMEX's offering spans gold, silver, platinum, and palladium in bar, coin, and round formats. The site organizes products by metal, weight, brand, and mint, and includes specific sections for legal tender coins, vintage and collectible coins, as well as investment products.

• Gold: bars and coins from mints such as the United States Mint (American Eagles, Buffalos), Royal Canadian Mint (Maple Leafs), Perth Mint (Lunar Series, Kangaroos, Swans), Royal Mint (Britannias, Queen's Beasts, Royal Tudor Beasts, Sovereigns), South African Mint (Krugerrands, Big Five), Austrian Mint (Philharmonics), and Mexican Mint (Libertads, vintage pesos). Also includes fractional gold, bars of various weights, historical coins pre-1933, products from brands like PAMP, and movie or licensed-themed pieces.
• Silver: coins and bars from the same mints, silver rounds, fractional silver, U.S. silver dollars, America The Beautiful series pieces, 1, 5, 10, and 100 oz bars, hand-poured silver, silver grain, and legal tender silver coins of various purities (90%, 40%, 35%, 80%).
• Platinum: APMEX and PAMP bars and rounds, coins from the Royal Canadian Mint, Perth Mint, Royal Mint, and United States Mint (American Eagles), as well as industrial platinum.
• Palladium: bars, rounds, and coins.
• Copper: rounds, bars, and collectibles.

The catalog also includes investment products with specific themes, such as the Lunar Series, and items from licensed brands like Coca-Cola, John Wick, Harry Potter, Peanuts, Star Wars, Disney, and DC Comics, plus a sports products section with NFL and NCAA licenses.

Jewelry and Related Items

In addition to investment metals, APMEX sells gold and silver jewelry, such as chains, bracelets, earrings, pendants, and watches, including an investment jewelry line and another of recognized brands. It also offers collector and storage supplies: presentation and gift boxes, capsules and tubes for coins and bars, protective storage boxes, official coin boxes, safes and lock boxes, collector albums, protectors, cloth money bags, and magnifiers, among others.

Investment Services and Tools

The company provides customers with various financial and management services:

• APMEX IRA: a program to invest in precious metals through an individual retirement account, with a fully digital process and no phone tactics, according to the site's description.
• AutoInvest: allows scheduling recurring orders and getting free shipping starting at $199 accumulated.
• Bullion Club: exclusive club with tiered rewards.
• OneGold: precious metals investment service.
• Portfolio tools: management of investments, preferences, and favorite products.
• Live charts and price alerts: minute-by-minute quote tracking and alert setup.
• Sell to APMEX: program to sell used gold and silver, with quotes in minutes and fast payments.

The site also offers a credit card called The Bullion Card, which returns 4% in metal on purchases and grants Elite status in the Bullion Club, with travel, purchase, and extended warranty coverage, according to published information.

Educational and Market Resources

APMEX maintains a knowledge center with guides on buying and selling precious metals, coin values, and an investment guide divided into steps: why buy physical gold and silver, how much to hold, which metals to choose, and how to buy them. It also publishes market analysis, such as the Market Pulse podcast and articles on the evolution of precious metals, inflation, and industry outlook. Additionally, it offers information on state sales taxes and international shipping.

Shipping and Customer Service

The company offers fast, free shipping on orders over $199. For inquiries, it provides phone support and live chat. Customer reviews highlight the ease of the buying process, shipping speed, and the breadth of inventory.