Whitepages

Whitepages: identity and property data directory in the United States

Whitepages is a U.S. platform founded in 1997 that presents itself as the largest phone book and online directory in the United States. According to its own description, it gathers information from public sources so that tens of millions of monthly users can locate people, verify identities, and prevent fraud. The service combines people search, reverse phone and address lookup, background reports, and property data, and is available to both individuals and businesses.

People and contact search

The platform allows searching by name, phone, or address. Free results may include names, current addresses, and limited landline phone numbers. The Whitepages Premium subscription adds cell phone numbers, background reports, and property records. The directory also offers an alphabetically organized listing of surnames and people's names, reflecting the breadth of its database.

Property and real estate data

Whitepages Property Intel allows you to search any address and explore occupancy trends, rental and property value distributions, and ownership patterns across the United States. The tool includes an interactive map with market views that can be colored by indicators such as occupancy status, owner's age, years of ownership, rental income, owner's mortgage rate, home equity, and property value. The company also offers live property deed feeds for Texas, New York, and Florida, with notifications when property ownership transfers, including buyer and seller information, delivered within one business day of county posting. For Texas, New York, and Florida, an immediate deed feed service is in development, which would deliver documents as soon as the county publishes them, with no manual work.

Products and services for businesses

Whitepages Pro API offers access to contact and property data at scale, with per-query pricing and no hidden fees. Use cases include property owner lookup to reach owners, contact data lookup to complete and refresh contact info, and embedding people and property data into your own applications. The API covers people search, property data, reverse phone lookup, and other capabilities. The company also markets Whitepages for Business, with contact data and tools for businesses, and Whitepages Premium for individuals. Other products mentioned are 411 and PeopleSearch.

The Whitepages Identity Graph platform

The service is powered by the Whitepages Identity Graph platform, which according to the company has more than 350 million identity records, more than 4 billion data linkages, 460 million phone numbers, 243 million addresses, 112 million property records, and 571 million email addresses. The company states that this infrastructure is built on more than 28 years of experience linking identities to phone numbers, addresses, and property records.

Access and availability

Whitepages is available on the web, through mobile apps for iOS and Android, and via the Whitepages Pro API for businesses and product developers. Basic search is free and requires no payment to view limited results; the Premium subscription unlocks full contact details and reports. The company also offers resources for developers, such as API documentation, a quickstart guide, and customer case studies.