Optimalprint

Optimalprint: custom printing of gifts and graphic products

Optimalprint is an online printing company specializing in the creation of personalized gifts and graphic products from your own designs or files provided by the customer. Its catalog covers cards, calendars, photo books, decorative prints, clothing and accessories, mugs, and phone cases, among other categories. The company operates through its website, where users can personalize each item by adding text, graphics, and photographs.

Available products and categories

Optimalprint's offering is organized into several product lines. In the stationery and cards section, it offers thank-you, wedding, baby, birthday, baptism, graduation, communion, confirmation, and funeral cards, as well as postcards, envelopes, and invitations for weddings, birthdays, baby showers, kids' parties, housewarmings, BBQs, and anniversaries, along with menu, place, and escort cards for events. It also has a section for holiday cards, including corporate ones, and personalized Valentine's Day cards.

In calendars, the company sells wall calendars in formats such as Large Landscape, Double Square (8x8), LT Portrait (11x8.5), and Slim Ledger (11x16). The photo book line includes softcover and hardcover versions, in small square (5.5x5.5), medium square (8x8), medium portrait (8x11), large square (12x12), and medium landscape (11x8) formats.

The prints and wall art section includes canvases, framed canvases, photo posters, aluminum prints, brushed aluminum, acrylic, foam, and wood prints. The company also offers a selection of designs by collaborating artists such as Elisabeth Fredriksson, Maarten Leon, and Arty Guava, as well as works by famous painters such as Henri Matisse, Monet, and the Bauhaus, and themed collections of iconic photographs, cities and travel, abstract art, black and white, botanical, kitchen, and animals.

In textiles and accessories, Optimalprint sells T-shirts and tank tops, hoodies and sweatshirts, sportswear, organic clothing for babies and kids, tote bags, and embroidery. The mugs and bottles category includes ceramic, enamel, porcelain, travel, and heat-changing mugs, as well as water bottles. It also offers phone cases for iPhone models (from iPhone 12 to iPhone 16, in their Pro, Pro Max, Plus, and Mini variants) and Samsung Galaxy (S21, S22, and S23 series).

Personalization and purchase process

Optimalprint's website allows users to create personalized products using pre-designed templates or from scratch, adding their own photographs, text, and graphics. The company states that the personalization process is quick and that orders are printed as close as possible to the customer to speed up delivery. The company says it prints in the United States and offers fast shipping, with a 100% customer satisfaction guarantee.

Occasions and audiences

Optimalprint targets its products at a wide variety of occasions and recipients. The website explicitly mentions gifts for birthdays, anniversaries, Mother's Day, Father's Day, Valentine's Day, Christmas, and new arrivals. It also segments part of its catalog by recipient, with sections for gifts for him, for her, for parents, for grandparents, and for friends. Featured products for these occasions include photo books, personalized water bottles, T-shirts, and mugs.

Loyalty program and promotions

The company offers a program called Optimalprint Plus, which according to the site information includes free shipping for one year and earning 10% in store credit. The stated price for this program is $24.95, compared to a price of $49.90. The site also shows promotional discounts in various categories, such as cards, calendars, photo books, prints, T-shirts, sweatshirts, mugs, and embroidery, with percentages that vary depending on the product and the current campaign.

Printing and quality

Optimalprint states that its products are made with high-quality materials and printed using advanced techniques and premium inks, with the aim of keeping colors vibrant over time. The company also notes that it prints in the United States and ships orders quickly.