Frei Brothers

Frei Brothers, a historic Sonoma County winery

Frei Brothers is a winery based in Sonoma County, California, whose activity revolves around producing wines that seek to express the terroir of that region. The company presents itself as the heir to more than 125 years of family tradition and traces the origin of its story to 1890, when Swiss immigrant Andrew Frei founded the project. Over the generations, the winery evolved until it joined the Gallo family in the 1970s.

Wines with their origin in the vineyard

The winery's portfolio is built around wines made from grapes with an expressive profile and tied to a specific place, with the stated aim of bringing Sonoma's climate, soil and craftsmanship to the glass. The company describes its approach as a translation of the region's different expressions into every bottle, and organises its offering around the idea that place makes the difference in the final result.

Three Sonoma regions and their microclimates

The winery explains that three distinct regions of Sonoma County shape its wines through differentiated soils and microclimates. This approach relies on vineyard selection and on matching grape variety to site, so that each vineyard can express its own characteristics. The result the company attributes to this method is balanced, authentic wines.

Sustainable viticulture and relationships with growers

Frei Brothers combines tradition with modern management practices and notes that, from vineyard to bottle, it prioritises site selection, sustainable practices and respect for the region. The company states that it has practised sustainable farming for more than 30 years and works with local growers, with whom it maintains long-standing partnerships, including collaborations with multi-generation Sonoma growers. According to its presentation, this joint work yields fruit that reflects its place of origin and its vintage, and gives rise to wines the company describes as award-winning.

History: from 1890 to the Gallo family

The company's history begins with Andrew Frei and unfolds across several family generations. In the 1970s, the winery joined the Gallo family, and since then it has continued its activity in Sonoma County. The company links its current identity to that historical continuity and to the endurance of its relationships with local growers.

Identification and activity

The winery's materials identify the product as California Table Wine and cite Frei Bros. Winery, based in Healdsburg, California. Its stated activity focuses on producing wines from Sonoma County vineyards and marketing them under the Frei Brothers brand.