Viking Range, LLC

Viking Range, LLC: luxury kitchen appliances since 1984

Viking Range, LLC is an American manufacturer of luxury kitchen appliances headquartered in Greenwood, Mississippi. The company presents itself as a pioneer in introducing the first commercial-style range for home use, a milestone that, according to its own narrative, set a new standard in performance and inspired a generation of cooking enthusiasts. With more than 40 years in business, the firm is part of the Composition Brands luxury portfolio and operates under the Middleby Residential structure.

Product catalog

Viking's catalog spans several main categories:

• Cooking: ranges, rangetops, cooktops, wall ovens, microwaves, and warming drawers.
• Refrigeration: integrated, built-in, and freestanding refrigeration, plus undercounter models, ice machines, and wine coolers.
• Ventilation: wall hoods, chimney wall hoods, inserts, ceiling hoods, and rear downdrafts.
• Clean: stainless steel products and panel-ready fronts.
• Outdoor: grills, outdoor refrigeration, cabinets, and outdoor kitchen accessories.
• Accessories: cookware and cutlery.

Collections and finishes

The offering is organized into different lines: 7 Series, 5 Series, 3 Series, RVL, Tuscany, and Veil. The Tuscany collection is described as a proposal of timeless sophistication, while Veil corresponds to integrated refrigeration. The company has introduced a designer color collection that includes shades such as Blush, Antique Bronze, Cast Black, Damascus Gray, Daffodil, Eucalyptus, Golden Hour, Ivy, Martini, Nantucket, November Sky, Onyx, Pure White, Slate Blue, Spiced Cider, Splash, Squall, and Valentine. It has also incorporated brushed brass details to transform ranges into a design statement.

Innovation and design

Viking has revamped its range family with sculpted bezels, seamless control panels, and precision knobs, seeking greater design cohesion and contemporary elegance. The RVL generation features award-winning design, sleek integration, and intuitive connectivity. The company also markets induction ranges under the concept "The Art of Induction".

Viking Experience and associated spaces

The brand has three Middleby Residential showcase galleries, located in Chicago and Dallas, where it offers personalized demonstrations and tutorials, as well as virtual meetings for customers, professionals, and builders. The Viking Experience ecosystem also includes The Alluvian Hotel, Giardina's Restaurant, The Alluvian Spa, and The Viking Cooking School.

Services for owners and professionals

For owners, the company offers customer support, product registration, FAQs, manuals, and finding a servicer. For professionals, it provides a dealer portal, product documentation, design files, and the ability to request quotes or find a dealer. The company also publishes information on promotional offers, accessories, and brochure downloads.

Location and contact

111 Front Street, Greenwood, MS 38930 · Phone: +1-662-455-1200