IM@CS - Interactive Marketing and Consulting Services

Marketing and process consulting for the automotive sector

IM@CS (Interactive Marketing and Consulting Services, Inc.) is a consulting, marketing and coaching firm that has been operating since 2007. Its activity combines online marketing consulting, sales and process coaching, management consulting and SEO/SEM services. The company presents itself as specializing in best practices and focused on measurable results for its clients.

The working method it describes begins with understanding the client's goals and digital footprint, then defining a marketing and process plan with a roadmap and benchmarks that allow the business to be measured and adjusted. The firm states that each solution is tailored to the client and that results are tracked for accountability, and that it works without contracts.

Specialization in automotive and luxury businesses

The company concentrates its offering on digital marketing for the automotive sector, as well as luxury and boutique businesses. Among the services it lists are digital marketing consulting, sales and internet coaching with CRM processes, search engine optimization (SEO), search engine marketing (SEM), social media, reputation management and executive coaching.

It also includes content creation and management, with editorial and industry coverage, such as auto show and launch coverage, video production with reviews and road tests, and ride-and-drive event coverage. To this it adds business development and planning for service providers and portals.

Declared areas of work

• Digital marketing consulting for automotive.
• Sales and internet coaching and CRM processes.
• Search engine optimization (SEO) and search engine marketing (SEM).
• Social media and reputation management.
• Executive coaching.
• Content creation and management, with exclusive editorial coverage of the sector.
• Auto show and launch coverage, review and road test video production, and ride-and-drive event coverage.
• Business development and planning for service providers and portals.
• Pay-per-click marketing (SEM).
• Internet department processes.
• Optimization, review and restructuring of business rules and communication in CRM.
• Creation, measurement and management of business development centers (BDC).
• Relationships with OEMs, agencies and service providers.

Clients and scope

The firm states that it is a leader in marketing, coaching and mentoring for automotive, luxury and boutique businesses, and declares experience working with more than 1000 companies. Among the capabilities it highlights are content creation and management, editorial coverage and video production for the sector.

Team

The team is made up of Gary May (founder and consultant), Veronica Dunford (vice president of operations), Eric Trytko (director of client and vendor services), Adam Centofanti (project manager), Monica Gonderman (director of content and media), Ashley Kilbarger (social media), Josh Lewis and Jonathan Baker and Randy Stern (content specialists and vehicle editorial), Kari Mitchell (graphics, web design and digital support), Michael Smith (IT) and Evan McCausland (content editor).

The founder and president, Gary May, frequently takes part in events, webinars and conferences in the automotive sector, as well as publishing on the blog. The editorial team covers the U.S. auto show circuit, including Los Angeles (LAAS), Detroit (NAIAS) and New York (NYAS), with launch coverage and access to vehicles for road tests, press fleets and manufacturer events. Eric Trytko heads that team and has 25 years of experience in the automotive and motorsport editorial, video and content fields.

Editorial and content activity

The company maintains a blog with posts about data, industry challenges and the advisability of hiring consulting in the dealership field. Among the entries on the site are texts from May 2026, April 2025, April 2024 and February 2024, the latter about the NADA show held in Las Vegas.

Location and contact

601 W. Northwest Hwy Suite 100, Grapevine, TX 76051 · Phone: (817) 527-1945 · Email: info@imacsweb.com