Empire Today

Empire Today: In-Home Flooring Installation Across the United States

Empire Today is an American company dedicated to the sale and installation of flooring for homes and businesses. Its service model is based on in-home service: the customer schedules an appointment to receive a free in-home estimate, where a flooring expert brings samples, helps choose the material, measures the rooms, and provides an all-inclusive price quote. The company states that it does not apply hidden fees and that it matches any competitive offer through a low-price guarantee.

Home Flooring Catalog

Empire Today's catalog covers several flooring categories, organized by type, color, and technical features:

• Carpet: includes types such as Berber, plush, frieze, pattern, Fresh Haven, indoor-outdoor, and commercial grade & carpet tile. It is offered in gray, beige, cream, brown, multi-colored, black, blue, green, and red, with pet-friendly, stain-resistant, eco-friendly, and odor-neutralizing options.
• Laminate: with lines such as Wood Laminate and Everwood Premium, in gray and brown, and waterproof, water-resistant, pet-friendly, scratch-resistant, UV-resistant, and mold & mildew-resistant versions.
• Hardwood: engineered hardwood, solid hardwood, and the exclusive WhisperHOME line. It is sold in gray, white, brown, natural, medium, and dark tones, and in species such as white oak, oak, hickory, maple, red oak, and birch. There are wide plank, noise-reducing, scratch-resistant, and fade-resistant options.
• Vinyl: luxury vinyl plank, sheet vinyl, luxury vinyl tile, commercial vinyl plank, and the DuraVista line. Available in white, gray, brown, and beige, with wood-look or stone-look finishes, and waterproof, wide plank, pet-friendly, non-slip, water-resistant, fade-resistant, and stain-resistant versions.
• Tile: porcelain and ceramic, and luxury vinyl tile. In gray, white, black, beige, and brown, with wood-look or stone-look finishes, and water-resistant, non-slip, mold & mildew-resistant, stain-resistant, and fade-resistant options. The featured line is Mercer Stone-Look.

Purchase and Installation Process

The service is structured in three steps. First, the customer schedules a free in-home consultation with a flooring expert. Second, the expert brings samples, advises on the selection, measures the spaces, and provides an all-inclusive price quote, with no hidden fees. Third, once the quote is approved, the customer can finance the purchase and schedule professional installation. The company also offers the possibility of seeing a floor sample in the room itself before deciding.

For Business

Empire Today has a commercial division aimed at restaurants, real estate investors, multi-unit properties, small and mid-sized businesses, and general contractors. For this segment, it offers commercial carpet and carpet tile, as well as commercial vinyl plank.

Coverage and Presence

The company states that it serves customers in most major U.S. metro areas. Its list of locations includes cities in states such as Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.

Promotions and Financing

The site shows an anniversary sale with up to 50% off select installed styles. It also indicates that purchases can be financed for installment payments. The company notes that more than 25,000 customers have left five-star reviews.