The Fred

The Fred: adults-only beachfront boutique resort in Frederiksted, St. Croix

The Fred is a beachfront boutique resort located in Frederiksted, on the island of St. Croix (U.S. Virgin Islands). It presents itself as an adults-only property: reservations are limited to guests 21 and over, and accompanying guests must be at least 18. The complex describes itself as eco-friendly and brings together a hotel, spa, restaurant, bar, and gift shop all in one place.

The property's name pays tribute to King Frederik V of Denmark, the same figure who gives his name to the town of Frederiksted where the property is located. According to its own presentation, it is the only beachfront resort that is also located in town and the first new hotel to open on St. Croix since 1986.

Accommodation and services

The accommodation offering is complemented by a range of services and facilities designed for both comfort and leisure. These include the spa, with massage service, the restaurant, the bar, and a gift shop. The complex has two saltwater pools and direct beach access. Guests can enjoy watersports, swim or walk to the pier, or stroll to the Caribbean Museum Center for the Arts and other local restaurants, shops, and bars.

The restaurant is described as "barefoot chic" and, according to the company, contributes to Frederiksted's reputation as a culinary destination. The Poolside Grill lets guests eat or have a drink by the pool. The property offers free Wi-Fi throughout its facilities, including the beach.

Day passes and direct bookings

In addition to accommodation, The Fred sells day passes that allow access to the facilities without an overnight stay. For direct bookings, the website advertises advantages such as improved communication, a lowest price guarantee, a flexible cancellation policy, and free room upgrades subject to availability. It also offers a 15% discount for stays of seven nights or more using promo code FREDSEVEN. The website allows visitors to subscribe to receive news, special offers, and event announcements.

History and architecture

The complex is made up of six restored and preserved historic structures, each with its own personality and story. The main one is Totten House, originally built in 1790 and named in honor of early civil rights leader Ashley Totten. Despite the historic character of the buildings, the resort incorporates modern services, such as free Wi-Fi throughout the property.

Awards

The company states that it has received several awards in recent years, including "Best New Boutique Resort," "Best Adults-Only Resort," and "Coolest Caribbean Hotel" from Caribbean Journal; "Best New Business/Spa," "Best Customer Service Team," and "Best Massage" from the readers of the VI Daily News; "Most Stylish St. Croix Hotel" from Travel and Leisure; and "Best of the Best" from Trip Advisor. It is also listed as a winner of the 2019 Travelers Choice Award from Caribbean Journal. Recommend magazine called it "the hippest hotel south of South Beach."

Private events and Club Fred

The resort offers the option to host private events and has a membership program called Club Fred, with guest passes for new and existing members. The website includes dedicated sections for booking massages and for the PartyWithFred.com initiative.

Location and contact

605 Strand Street, Frederiksted, VI 00840 · Phone: (340)777-3733 · Email: info@sleepwithfred.com