Jerome Alexander

Jerome Alexander, AirBrush makeup and color cosmetics

Jerome Alexander is a cosmetics brand that sells makeup through its online store. Its catalog is organized around the AirBrush line, a spray makeup system, and other product families such as Magic Minerals, Stackables and JA Basics. The company presents itself with the motto "Every Woman Deserves Great Skin" and attributes to its founder, Jerome Alexander, the phrase "Everyone deserves to feel beautiful".

AirBrush: the spray makeup system

The AirBrush line is the core of the offering. It includes AirBrush Foundation and AirBrush Ultra Hydrating Foundation, both with a hydrating finish, as well as the AirBrush Foundation & Setting Spray 3-Piece Set. The system is completed with prep and setting products: AirPrimer Liquid Silk Makeup Primer, AirFinish Setting Spray, AirGlow Hydrating Illuminator and AirTint Tinted Moisturizer. The brand offers three starter configurations: the Essential 2-piece set, the Signature 3-piece set and the Pro 5-piece set.

Makeup for face, eyes and lips

In addition to the AirBrush line, the catalog covers face, eye and lip makeup. For the face there are the Magic Minerals Powder Foundation, the Self-Adjusting Foundation and blush and bronzing products such as Blush 'n' Kiss. For the eyes, eyeliners, eyeshadows and mascara are sold, with references such as JA Basics Needlepoint Eyeliner. The lips and cheeks section completes the color offering. The brand also sells brushes, including the Kabuki Foundation Brush and the Kabuki Contour & Concealer Brush, and makeup sets and palettes.

Shade selection and buying by sets

The store includes a shade finder tool that helps identify the right reference according to skin. Purchases can be organized by categories and by sets, with options such as Build Your Bundle and Save with Sets, which the website presents with discounts of up to 50%. The catalog shows reference prices for several products, including AirPrimer at $24, the Essential set at $30, the AirBrush Ultra Hydrating Foundation at $30, the Magic Minerals Powder Foundation at $40 and the AirBrush Pro Starter Set at $59.99.

Shipping and customer service

The store announces free shipping for orders over $50. It has sections for frequently asked questions, shipping and returns, refund policy and a store locator under the heading "Find Jerome Near You". Customer service is handled through a contact form and email.