Outlaunch

Outlaunch: Fractional Marketing Leadership for Growing Companies

Outlaunch is a fractional marketing leadership firm that has operated since 2011 and serves companies in the Dallas-Fort Worth area, Texas, as well as clients throughout the United States. Its approach consists of integrating a team of marketing executives into the client's operation to direct strategy, oversee vendors, and align spending with measurable results. The firm presents itself as an alternative to hiring a traditional agency: instead of executing isolated tasks, it assumes overall responsibility for marketing.

Core Services

The service catalog is organized into several lines, all led and supervised by the Outlaunch team:

• Leadership Teams: incorporation of a dedicated leadership team that assumes brand voice, audience strategy, campaign design, and management of all vendors and channels. It includes messaging architecture, audience interviews, people development, channel strategy and prioritization, performance benchmarking, attribution mapping, standard operating procedures for lead generation and retention, and vendor oversight.
• SEO and AI Visibility: unified management of presence in traditional search engines and artificial intelligence platforms. It covers on-page optimization, technical SEO, presence and citations on AI platforms, Google Business Profile management, and local authority building, with monthly visibility reports tied to lead metrics.
• Paid Advertising: management of Google Ads campaigns from strategy to ongoing optimization, with a flat monthly fee regardless of ad spend. It includes audience targeting, keyword direction, budget oversight, landing page strategy, conversion optimization, and lead tracking.
• Website Assets: development of custom Wix websites and management of their strategy, optimization, and performance as a marketing asset.
• Video Content: the firm mentions this line among its services, although the material does not detail its components.

Method of Work

Outlaunch structures its intervention in a process called T-Minus 3-2-1. The first phase consists of a deep onboarding to learn about the business, brand, market, existing marketing, and client goals. In the second, a customized growth plan is developed, with campaigns and an execution roadmap, aligning channels and budget. The third phase covers launch, management, and ongoing optimization, with weekly internal health checks and monthly meetings with the client to ensure transparency and accountability.

Approach and Values

The firm applies a set of values called CAARE, which stands for execution, communication, accountability, resolution, and attention to detail. Its work approach includes auditing channels and fixing attribution to redirect budget toward what generates results; ongoing interviews with customers and sales teams to sharpen messaging; documented action plans monitored weekly; proactive proposals instead of reactions to competitors; and analysis of the relationship between customer acquisition cost and lifetime value (CAC:LTV) to detect leaks in sales or operations.

Results and Track Record

According to data published by the company itself, Outlaunch has managed more than $5 million per month in qualified leads tracked and attributed across client campaigns. It highlights the case of a client that went from $300,000 to $3 million over a five-year period, a 900% growth. Its longest-standing client has remained with the firm since the beginning, 15 years ago. In total, it has served more than 200 companies since 2011. The firm also notes that it maintains a 5 out of 5-star rating on Google.

Team and Leadership

Outlaunch is led by CJ Kortes, CEO. The team is composed of executives, directors, and managers who assume responsibility for each service. The firm defines itself as a marketing leadership team that integrates into the client's organization, participates in its meetings, and is accountable for results.

Location and Contact

Phone: 888 306 5432