Mercedes-Benz USA

Mercedes-Benz USA and its luxury vehicle lineup

Mercedes-Benz USA, LLC is the U.S. subsidiary of the Mercedes-Benz automotive brand. Its activity focuses on the marketing of luxury passenger cars and sport utility vehicles (SUVs), with an offering that ranges from sedans and wagons to coupes, convertibles and roadsters. The company combines luxury and performance attributes in its catalog, and organizes its offering around several model families and powertrain technologies.

Electric, plug-in hybrid and gas-powered propulsion

The company structures its offering around three types of powertrains. Pure electric vehicles are aimed at zero-emission mobility, with responsive acceleration and effortless driving. Plug-in hybrids (PHEVs) combine electric and gas power to offer flexibility of use without sacrificing range. Gas-powered models, for their part, are presented as an option with proven performance and reliability, designed for those who prioritize the traditional driving experience on long journeys.

Electric vehicles and charging network

Within its electric line, the company promotes the Mercedes-Benz High-Power Charging Network, described as a premium public charging experience with preferential access for brand drivers across North America. The site also brings together tools specifically for electric vehicle owners, such as lineup information, FAQs and charging tools.

Brands and sub-brands represented

In addition to the main Mercedes-Benz lineup, the company markets the Mercedes-AMG, Mercedes-Maybach and Mercedes-Benz Vans sub-brands, and has a specific line of electric vehicles under the Mercedes Electric name.

Featured models and new additions to the catalog

The catalog includes models such as the GLC and GLE SUV, the C-Class Sedan, the GLA SUV, the GLS SUV, the GLB SUV and the Mercedes-Maybach GLS 680. Among the announced new additions are electric and hybrid versions of several of these models, as well as special editions such as the Mercedes-AMG GT 63 APXGP Edition. The website also presents concept vehicles, including the Vision AMG, the VISION EQXX by Mercedes-EQ and the Mercedes-Benz Vision One-Eleven Concept.

Purchasing, after-sales and owner services

The company offers shopping tools such as vehicle configuration, model comparison, requesting a quote, finding a dealer and online purchasing. It has programs for new vehicles, certified pre-owned and pre-owned vehicles, as well as special offers. For owners, it provides service and warranty manuals, maintenance scheduling, accessories, recall information and vehicle updates. It also markets financial services, including applying for financing and trade-in value for used vehicles as part of payment, and has a mobile app for remote connection, location tracking and vehicle maintenance.

Programs for businesses and fleets

Mercedes-Benz USA offers fleet solutions, with corporate programs and benefits for employees and partners. It also offers the Mercedes-Benz Star Pins program, which unlocks services and partner benefits through the vehicle's navigation screen.

Physical presence and brand experiences

The company operates through a network of dealerships in the United States and has the Mercedes-Benz Studio Los Angeles, an immersive experience space open to the public where in-person events are held and brand collaborations are explored in Beverly Hills.