Ovrlnd

Ovrlnd: Overland Gear and Cash Back Membership

Ovrlnd presents itself as a store for overlanding and outdoor gear, run by a team that describes itself as "working-class overlanders." Its catalog combines apparel, hats, camp items, and accessories, complemented by a VIP membership that gives cash back on everyday purchases and periodic off-road vehicle giveaways.

Product Catalog

The store organizes its offerings into several categories. In apparel, the catalog includes T-shirts such as Outlaw, Pure Bliss, Adventure Awaits, Leave No Trace, Silenced Guardian, Malibu Adventure, Trailblazer Society, Roam Free, Backroad Classic, Trail Heritage, and Built for Dirt, with prices at the time of analysis ranging from $40 to $50. In hoodies, models include Outlaw, Nature's Serenity, Wild Moose, Leave No Trace, OVRLND Raptor, Pure Bliss, Fishing Relaxation, and Built for the Future, priced from $70 to $85.

Accessories include hats such as the OVRLND Booney Hat and OVRLND Hat, enamel mugs such as the Built for the Future Enamel Mug and Bronco Classic Enamel Mug, patches such as Escape the Ordinary, Explore More, Nomadic Dreams, and Rolling Adventure, as well as sticker collections (Backroad Classic Sticker Bundle, On The Road 4 Sticker Collection, and Exploration 5 Sticker Collection). The Slouch Couch is also offered in Happy Camper Green, Harbor Gray, and Basecamp Blue, priced at $249.99.

VIP Membership and Cash Back

Ovrlnd's VIP membership bundles several benefits: cash back at over 6,000 participating brands, with more than 200 ways to redeem it; discounts on gear and member pricing; monthly tree planting; access to a full wallpaper library; and automatic entries into giveaways. The company states that the membership has no extra cost and can be canceled at any time with no long-term commitment.

Vehicle Giveaways

Ovrlnd runs off-road vehicle giveaways. At the time of analysis, the active giveaway was a 1986 Toyota SR5 Xtra-Cab, supporting K9 For Warriors. Each order earns an entry, and the company publishes the odds. The giveaways are administered by American Sweepstakes & Promotion Co., Inc. Among the announced winners are owners of a Ford Bronco in Virginia and a Jeep Gladiator in Idaho, plus a pending winner of a 1985 Toyota.

Environmental Impact and Partnerships

The company plants a tree for every item sold and claims to have planted 102,888 trees to date. It also supports K9s for Warriors and groups that keep trails and public lands open. Among the brands it works with are K9 For Warriors, SoCal Vintage, Mule Expedition Outfitters, and Bronco.

Editorial Content and Guides

Ovrlnd maintains a guides and blog section with articles on vehicles and gear, such as an analysis of why the Ram 1500 frame handles massive slide-in campers with ease, an explanation of what the overlanding lifestyle really means, and a guide to the biggest all-terrain tire you can fit on a stock Sprinter Van.

Customer Reviews

The site shows an average rating of 4.8 stars based on over 2,400 verified reviews. The company states it also publishes negative reviews. Among the featured testimonials are customers from Utah, Colorado, and Texas who mention a hat holding up through three weeks of use, the seam quality of a merch bundle after 40 washes, and how easy the Slouch Couch is to set up.