MadeGood

MadeGood: certified organic, nut-free snacks

MadeGood is an organic snack brand that presents itself as a Certified B Corp and makes its products in a facility dedicated exclusively to avoiding contact with peanuts and tree nuts. The company is part of Riverside Natural Foods Ltd., the entity listed as the owner of the site's rights.

The brand's proposition is based on whole grains enriched with plant-based nutrients and a catalog that the website itself describes as nut-free, vegan, non-GMO, gluten-free, USDA certified organic, and kosher parve.

Product catalog

The assortment shown in the online store is organized into several families:

• Granola Bites: granola bites in flavors such as Trail Mix, Chocolate Chip, Strawberry, Chocolate Banana, and Pumpkin Spice.
• Mornings: organic baked oatmeal cups in versions such as Banana Chocolate Chip and Apple Crumble, plus soft baked bars in Chocolate Chip, Cinnamon Bun, and Blueberry flavors.
• Star Crackers: star-shaped puffed crackers in Cheddar, Pizza, and Sea Salt flavors.
• Granola Bars: granola bars in varieties such as Chocolate Banana, Chocolate Chip, Cookies & Crème, Mixed Berry, Strawberry, Birthday Cake Drizzled, Cookie Crumble Drizzled, and Vanilla Drizzled.
• Crispy Squares: crispy squares in Vanilla and Strawberry versions.
• Cookies: soft baked mini cookies in Chocolate Chip, Red Velvet, Double Chocolate, and Snickerdoodle, along with crunchy cookies in Salted Caramel, Chocolate Chip, Snickerdoodle, and Vanilla.

Certifications and product attributes

The company states that its snacks have been certified organic from the start and are made with no hidden ingredients. Among the certifications it mentions are USDA organic product, kosher parve, vegan, gluten-free, and non-GMO, as well as being free of tree nuts and peanuts. Production takes place in a facility dedicated to avoiding tree nut allergens.

Presence and distribution

MadeGood operates its own online store and offers a store locator to find its products in retail stores. The site allows users to select region and language among the United States, Canada in English, and Canada in French, indicating that the brand serves those markets. The company presents itself as crafted and packed by Canadians.

Commitment and brand communication

The company defines itself as a certified B Corp and links its activity to sustainability and social impact. In its communication, it highlights the idea of sharing and connecting through snacks, as well as refreshing its packaging while keeping the same taste, with the strategy of selling through previous inventory before introducing new packaging to minimize waste.