HelloFresh USA

HelloFresh: meal kits delivered to your door with weekly recipes

HelloFresh is a meal kit subscription service that delivers fresh, pre-portioned ingredients along with step-by-step recipes to your door. The weekly catalog includes more than 100 chef-crafted recipes, according to the platform itself, and the company presents itself as the number one meal kit in the United States, with more than one million customers in the country.

How the service works

The process is organized in three steps: the customer chooses their meals from the weekly recipes and market add-ons; receives a box at home with the fresh, pre-measured ingredients and instructions; and cooks following the indicated steps. The subscription allows you to pause or cancel at any time, and deliveries are made once a week, in a time window from 8:00 to 20:00. Coverage spans the entire United States, except Alaska and Hawaii.

Plans and dietary options

The offering is structured into plans that respond to different eating styles and needs. Among the available categories are:

• Meat & Veggies, the most popular plan, with meats and vegetables.
• Veggie, with vegetarian and vegan options.
• Quick & Easy, designed for weeknight dinners when time is short.
• Family Friendly, with recipes designed for kids.
• Pescatarian, with fish and vegetables.
• Calorie Smart, with recipes of 650 kcal or less per serving.
• High Protein, with protein-rich recipes.
• Carb Smart, with low-carb recipes.
• Mediterranean, aimed at a healthy diet.
• Fit & Wholesome, for a balanced lifestyle.

Within these plans and the rotating menu, you can also find gluten-free and keto options. The company states that each kit includes nutrition labeling with calories, carbohydrates, protein, dietary fiber, sugars, sodium, saturated and unsaturated fat, and cholesterol.

Customer profile and company ratings

The platform shares satisfaction data from its subscribers: 91% say they feel healthier with the subscription, 93% report less stress at dinner time, and 98% say they save time on meals. HelloFresh presents itself as the meal kit with the most recipes and the most five-star reviews among services in its category, according to Trustpilot. The company also mentions having been recognized for the best customer service among meal kit companies by Newsweek in 2020 and 2022, and having been named the number one meal kit by USA Today in its Readers' Choice Awards for six consecutive years.

Packaging and recycling

The kit box can be folded and placed in your household recycling bin, taken to a local recycling center, or composted. The company refers to its recycling and packaging page for more details on how to recycle the box and its contents.

Subscription and promotion terms

The subscription allows you to pause or cancel the order, but changes must be made before 11:59 PM PST, five days before the next scheduled delivery; otherwise, the order is still charged. Promotions available at the time of the analysis, such as the free breakfast for life offer and ten free meals, are subject to conditions: new customers only with an auto-renewing subscription, the ten-meal discount applies to the first box of a four-person, five-recipe plan, and expires 21 days after purchase. The free item per box offer remains valid as long as the subscription is active and is lost if you cancel. Shipping fees apply to all orders after the first, and promotions are not valid for premium products, meal upgrades, add-ons, taxes, or shipping fees.