Rula

Rula: online therapy and psychiatry covered by insurance

Rula is a U.S. mental health platform that connects patients with licensed therapists and psychiatry professionals. Its focus is on online care, though it also offers in-person sessions, and on managing insurance coverage to reduce the cost of each appointment. The company states it has more than 23,000 licensed professionals with diverse profiles and specialties.

Care modalities and conditions treated

The service catalog includes individual therapy, couples therapy, family therapy, child therapy, teen therapy, and psychiatry. The platform states that its professionals treat more than 90 conditions, including anxiety, depression, trauma and PTSD, ADHD, obsessive-compulsive disorder, bipolar disorder, and autism. In addition to virtual care, it offers in-person therapy and accepts Medicare and Medicaid in certain states.

Insurance coverage and costs

Rula notes that it works with more than 120 insurance plans and is an in-network provider with major insurers, including Aetna, Anthem, most Blue Cross and/or Blue Shield plans, Cigna, Kaiser (via referral), Optum, Oscar, and United Healthcare. It also accepts employer-sponsored plans, Medicare, Medicare Advantage, and Medicaid in many states. According to published information, Rula patients pay an average of $15 per session with insurance, and the company verifies coverage and provides a cost estimate before the first appointment.

For those without insurance or whose policy does not cover sessions, the platform offers self-pay rates: $150 per individual therapy session and $165 per family or couples session. For psychiatry, the rate is $225 for the initial 60-minute session and $175 for each 30-minute follow-up session. Expenses can be covered with HSA or FSA accounts.

Matching process and clinical follow-up

The company describes a search and filtering system that allows choosing a professional based on specialty, profile, or availability, with the option to change therapists within its network if the first match is not suitable. Rula maintains that it upholds clinical standards through regular reviews and ongoing professional development of its providers, and that its platform integrates care coordination, appointment management, and access to sessions.

Satisfaction data reported by the company

Rula publishes its own figures on outcomes and user experience: 97% satisfaction with matching, 98% of patients reporting progress on the issues that brought them to the platform, 90% who felt personally attended to during their process, and nine out of ten who would choose Rula again if they needed mental health care. The company also mentions millions of sessions conducted and a rating of 4.6 out of 5.

Resources, geographic coverage, and associated audiences

The platform organizes its offering by U.S. states and cities, with listings covering all 50 states, and offers editorial resources such as a blog and screening tests for neurodivergence and emotional trauma. In addition to serving individual patients, Rula works with employers, health plans, health systems, and primary care physicians, and has separate portals for patients and providers.