CWILL Product Reviews

CWILL Product Reviews is an ecommerce app designed primarily for stores that use Shopify. It gathers customer reviews in one system and helps publish them in the store, where shoppers can see ratings, written comments, photos, and videos associated with products.

Review collection can be automated through email requests and on-site pop-ups. The app can also send reminders and offer discounts to encourage customers to share photos or videos. Post-purchase requests and the option to sync earlier orders help stores collect both new feedback and reviews from customers who bought before installing the app.

Once collected, reviews can appear in widgets, grids, or carousels, with options to adjust colors, fonts, and layout to match a store’s branding. The platform includes star ratings and rich snippets so review information can appear on product pages and, where applicable, in search results.

Customer photos and videos can be used beyond product pages. CWILL describes tools for sharing reviews on social media and other sales channels, along with automatic translation so shoppers in different languages can read them. This keeps customer feedback visible across channels without manually moving every review.

Installation is available through the Shopify App Store, and the dashboard lets merchants configure requests, import reviews, and choose how they appear. Stores on Shopify Plus can enable review widgets on the checkout page; that feature depends on the plan. The company lists a seven-day trial and a free plan for startups.

The tool is for merchants who want to gather customer feedback in one place and manage how it appears across their catalog. Alongside the review app, CWILL offers other software for post-purchase operations and customer retention, with separate features for each product. The company lists its headquarters in Cary, North Carolina.

For a Shopify store, the practical value is connecting the period after checkout with automated review requests and then showing customer feedback where shoppers compare products. CWILL combines text and visual submissions, widget design, and distribution across channels. Available features depend on the store’s setup and subscription plan.