Modern Postcard

Modern Postcard: Full-Service Printing and Direct Marketing in Carlsbad

Modern Postcard is an American company based in Carlsbad, California, specializing in printing and direct marketing services. Its offerings range from direct mail campaign planning to the production and printing of promotional materials, with a focus on integrated solutions that combine traditional and digital channels.

Direct Mail Services

The company offers complete direct mail services including marketing strategies, prospect lists, creative development, and tracking. Its offerings include traditional direct mail, automated mail with daily or weekly sends to website visitors, email subscribers, and new homebuyers, and integrated direct mail that incorporates email, social media, and digital ads to boost response.

Printing of Promotional Materials

Modern Postcard produces a wide variety of printed formats, including postcards, square cards, rack cards, bookmarks, posters, door hangers, folded postcards, trifold postcards, panoramic cards, table tents, booklets in various sizes (5×7, Deluxe, Sumo, catalog, square, and panoramic), calendars, business cards, envelopes and stationery, presentation folders, newsletters, and brochures. Production takes place at its 75,000-square-foot facility in Carlsbad, California.

Data and Lists

The company offers data and list services including data append, data analysis, mailing lists, and EDDM (Every Door Direct Mail). Clients can select prospects from over 60,000 lists, enhance their own database, and append postal addresses to emails.

Integrated Digital Marketing

Modern Postcard integrates digital solutions with direct mail, such as direct mail and digital retargeting, email integration (email append and email to postal), targeted display advertising on mobile devices, addressable geofencing with mailing lists, direct-to-device advertising, and SMS marketing.

Specialty Programs

Its specialty programs include a new homebuyer direct mail program, web-to-print portals, personalized direct mail, and corporate marketing programs. It also offers enhanced QR codes and landing pages for response tracking, as well as a customer analytics dashboard with over 30 demographic and behavioral charts.

Consulting and Design Services

The company has direct marketing consultants who work one-on-one with clients to plan campaigns that include lists, creative, digital add-ons, and other elements. It also offers professional design services, file preparation assistance, quality checks, and layout services, plus design templates, full creative, and copywriting.

History and Capability

Founded in 1976 as a one-man operation dedicated to real estate photography and printing, Modern Postcard has grown into a company with its own facilities and a team of direct marketing specialists, customer service representatives, and creative professionals. The company states that its integrated marketing solutions are used by more than 330,000 businesses.

Location and Contact

1675 Faraday Avenue, Carlsbad, CA 92008-7314, USA · Phone: 800-959-8365