Insurify

Insurify: Insurance Comparison with Real-Time Quotes

Insurify is an insurance comparison platform that lets users get personalized quotes from over 120 insurers, including GEICO, Allstate, and Progressive. The company presents itself as an online marketplace where users can compare auto, home, renters, and pet policies, and complete the purchase online or with the help of a licensed agent.

According to the company's own data, the platform has compared over 250 million insurance quotes and offers an average potential savings of $1,100 per year on auto insurance, based on initial quotes from its customers. Insurify claims to be the number one insurance comparison platform, according to Trustpilot, Google Reviews, ShopperApproved, and the BBB.

How It Works and Comparison Tools

The process starts with a simple form. Based on the information entered, the AI-powered comparison tool obtains personalized quotes from partner insurers. A recent feature allows users to upload a photo of their current policy's declarations page to compare existing coverage with new options side by side.

The platform also offers real-time alerts on price drops and a database of user reviews on service, claims, and value for money for over 120 insurers. Insurify states that it does not sell personal data and does not make unsolicited calls.

Usage Options: Self-Service or Expert Assistance

Users can choose a self-guided journey or support from licensed agents. In the self-service mode, they answer a few questions or upload their current policy and receive organized options to compare, choose, and get same-day coverage online. In the assisted mode, they can compare quotes online and then speak with a licensed agent to review alternatives and buy with confidence.

Support doesn't end with the purchase: agents help navigate claims and adjust coverage after major life events. The company highlights that its agents are industry-savvy, offer impartial and personalized recommendations, and provide real-time assistance by phone or email.

Coverages and Target Audiences

Insurify compares auto, home, renters, and pet insurance. The platform presents itself as suitable for those looking for a faster way to find cheaper insurance, for first-time buyers, for homeowners who want to save by bundling auto and home policies, for drivers facing premium increases at renewal, and for anyone seeking significant savings. It is also useful for those who want to control their shopping experience by combining self-service tools with expert human support.

Data and Ratings

The company has a 4.7 out of 5 rating on Trustpilot, based on 17,000 reviews, and an A+ rating from the Better Business Bureau. It also gathers over 85,000 verified user reviews on insurers. As for pricing, the site shows examples of recent quotes obtained by drivers, such as $38 per month for liability-only coverage and $54 per month for full coverage, corresponding to inquiries made in September 2026.

The company also publishes editorial content on insurance, with articles written by industry professionals. These include Evelyn Pimplaskar, Editor-in-Chief and Director of Content, with over 10 years of experience in insurance and personal finance; John Leach, licensed property and casualty agent and Chief Copy Editor; and Mark Friedlander, Senior Director of Media Relations at the Insurance Information Institute, as an external reviewer.

Contact and Availability

Insurify offers phone and email support. Support hours are Monday through Friday: 8:00 AM – 11:00 PM ET; Saturday: 10:00 AM – 7:00 PM ET; Sunday: 10:00 AM – 7:00 PM ET. The company has not required a phone number to get quotes since 2024, though it may ask for one when finalizing a purchase with partner insurers.