Smileie

Smileie: clear aligners to straighten your smile at home

Smileie is a company that sells clear dental aligners designed to correct tooth position from home. Its offering is built around personalized treatment plans, custom-made and supervised by licensed U.S. orthodontists. The company presents the system as a wire- and metal-free alternative, with free shipping within the country and ongoing customer support.

Treatment plans and catalog prices

The store's catalog distinguishes two main options based on the time of day the aligner is worn. Day-time plans are designed to be worn all day and removed only to eat or drink, with the goal of achieving faster results; night-time plans allow you to straighten your teeth while you sleep. Both are offered in a dual-arch version, which treats the upper and lower teeth, or a single-arch version, limited to one of the two.

• Day-time aligners: dual arch from $699 (previous price $849) and single arch from $549 (previously $699).
• Night-time aligners: dual arch from $849 (previously $999) and single arch from $649 (previously $799).
• Impression kit: $49.99, with a 3D preview of your smile before you commit.
• Retainers: sets of two or three, upper and lower, from $210.
• Accessories: aligner case and removal tool, with catalog prices of $25 and $15 respectively.

The company states that plans can be paid in monthly installments and that HSA/FSA cards can be used. The site also displayed a limited-time promotion with treatment from $699, which included two sets of retainers and a whitening kit.

How the treatment works

The process is organized in three stages. First, the customer receives an at-home impression kit, makes their dental impressions, and sends them back with a prepaid shipping label; the materials arrive within two to three business days. Then, the team creates a 3D treatment plan reviewed by a licensed U.S. orthodontist and shares it with the customer for approval, with a preparation time of ten business days. Once approved, the custom aligners are made and shipped, arriving in about fifteen business days.

The company also offers the option of an in-person scan at certain locations in the United States, presented as a fast, professional alternative to the impression kit. The estimated smile transformation time is four to six months with day-time aligners and six to eight months with night-time aligners.

Monitoring, guarantee, and customer service

The treatment includes access to a portal where users can check the progress of their case. The company offers a 100% results guarantee: if the team of specialists determines that the patient is not a suitable candidate for aligner treatment, the full amount is refunded. Each plan is reviewed by a licensed U.S. orthodontist.

There is also an option called Smileie Pro, which combines in-person care with a dental monitoring device and which the company presents as backed by a tele-dentistry brand. Customer service operates Monday through Friday, 9:00 a.m. to 5:00 p.m. Central Time, and the company offers ongoing support by chat or email, with callbacks.

Professional team

The company details the training of the professionals who supervise the treatments. Dr. Joshua Bratt trained at Boston University and is a fellow of the Academy of General Dentistry; he runs a private practice where he treats all areas of dentistry, including clear aligners, and teaches in a hospital residency program. Dr. Mark Kurchak is an orthodontist trained at UT Health Houston, with more than a decade of experience in Switzerland, and practices in Arizona. Dr. Zaeem Raza earned his DDS from the University at Buffalo and completed specialized training in prosthodontics, with a focus on cosmetic dentistry and orthodontics.

Coverage and presence

The site allows you to select your purchase region from North America (United States and Canada), Europe (United Kingdom, Italy, and Sweden), and Asia-Pacific (Australia and New Zealand). Free shipping is advertised for orders within the United States. The company publishes educational content about orthodontics and aligners, with articles aimed at residents of Encino and the San Fernando Valley in California.

Location and contact

15060 W Greenfield Ave, #102 Brookfield, WI 53005 · Phone: 1-800-210-0464 · Email: hello@smileie.com · Hours: Monday - Friday 9:00 am - 5:00 pm CST