HabitONE

HabitONE: functional coffee with adaptogenic and nootropic mushrooms

HabitONE is a functional coffee brand that sells an instant beverage made with Arabica coffee and a blend of adaptogenic and nootropic mushrooms. Its proposition focuses on offering an alternative to conventional coffee that, according to the company itself, aims to avoid the energy spikes and jitters associated with regular consumption, while also supporting focus, appetite control, and digestive wellness.

Composition and formulation

The main product is an instant coffee that combines Arabica coffee with 1,680 mg of mushrooms and nootropics per serving. The blend includes lion's mane (Hericium erinaceus) fruiting body powder, cordyceps (Ophiocordyceps sinensis), chaga (Inonotus obliquus) fruiting body extract, and reishi (Ganoderma lucidum) fruiting body extract. To these are added L-tyrosine, alpha-glycerylphosphorylcholine (Alpha-GPC), and Rhodiola rosea root.

According to the nutritional information provided, each serving of approximately one tablespoon (6.4 g) provides 5 calories, 30 mg of niacin (187% of the Daily Value), and 4 mcg of vitamin B12 (167% of the Daily Value). The company states that the niacin used is in non-flush form. The product is presented as gluten-free, soy-free, non-GMO, and subjected to external laboratory testing accredited to ISO/IEC 17025 for aflatoxins and mycotoxins, pesticides, and heavy metals, with results below the limit of quantification. The blend and packaging are done in the United States at an FDA-registered facility.

Declared benefits and consumer profile

The brand associates its functional coffee with a series of sought-after effects: sustained energy without sharp crashes, greater mental clarity and focus, support for stress management, mood balance, digestive comfort, and reduced cravings. Each serving contains approximately 85 mg of caffeine from Arabica coffee, an amount lower than that of a cup of conventional filtered coffee. The company notes that the product is suitable for those seeking a gentler option for the digestive system and that, with about 15 calories per tablespoon, it fits into intermittent fasting protocols that allow up to 50 calories. The base blend is plant-based; the optional collagen add-on is not.

Product catalog

In addition to the functional coffee, HabitONE sells other items within its line:

• Functional Coffee: blend of instant Arabica coffee with mushrooms and nootropics, in a 30-serving format.
• Collagen Creamer: optional add-on to add to the beverage, animal-derived, in a 30-serving format.
• Magnesium Cocoa: powdered drink with magnesium, in a 30-serving format.
• Protein Coffee: functional coffee variant with added protein, available in new flavors.

The company also offers a recipe book and a program called Craving Reset as gifts associated with certain subscription options.

Purchase and subscription options

HabitONE allows both one-time purchases and subscriptions. Subscriptions are billed every 4, 8, or 12 weeks depending on the plan, with discounts ranging from 36% to 40% off the reference price, free shipping, and the ability to pause, modify, or cancel at any time. The company states that subscribers keep their price without increases and get early access to launches. Orders placed before a certain deadline ship the same day. The brand sells the product with a 30-day money-back guarantee.

Company profile and origin

HabitONE operates through its website habitone.co and sells its products primarily through online subscription. The company states that blending and packaging take place in the United States, at an FDA-registered facility, although raw materials come from global sources. The available information does not specify details about the company's physical location or its founding year.