Quia Korean Beauty

Quia Korean Beauty: Korean cosmetics focused on overnight masks

Quia Korean Beauty is an online store for Korean-inspired cosmetics that primarily sells overnight treatment masks and creams. Its catalog is organized into four categories: masks, creams, patches, and exfoliating pads. The brand presents itself as one created out of dissatisfaction with products that, according to its own account, promised more than they delivered, and states that it formulates with dermatologist review and manufactures in K-GMP and U.S. facilities.

Collagen masks and kojic acid with turmeric

The standout product is the Korean Collagen Night Wrapping Mask, an overnight mask that is applied and peeled off in the morning, formulated with ultra-low molecular weight collagen. The company states that four million masks have been sold worldwide and that results last seven days. The second flagship product is the Quia Turmeric & Kojic Acid Overnight Mask, an overnight mask with kojic acid and turmeric aimed at fading dark spots and sun spots and evening out tone, with visible results according to the brand by week three.

Cream, patches, and exfoliating pads

The catalog is rounded out by the Collagen Jelly Cream with niacinamide, described as a lightweight, long-lasting cream; the Quia Collagen Eye Patches, eye-area patches that aim to depuff and soften fine lines; and the No More Pore Pads, exfoliating pads to remove dead skin cells, control sebum, and reduce the appearance of pores. The website also announces the upcoming launch of serums.

Audience and product approach

The brand directs its messaging to women with mature skin, describing it as drier, thinner, and slower to bounce back than at thirty. Its messaging is built on the idea of real results and on dermatologist-reviewed formulation. The company states that more than 350,000 women have purchased its products and that it has accumulated a 4.8-star rating.

Purchasing, shipping, and guarantee

The store offers free U.S. shipping on orders over $53 and returns within 60 days. It offers a satisfaction guarantee with a money-back refund, the option to choose a free sample with every order, and a subscription with a 10% discount. The site also displayed temporary promotions, such as a buy one get one free offer and discounts of up to 40% with gifts, presented as limited-time.

Customer service

The support team is available by email Monday through Friday, 9:00 a.m. to 6:00 p.m., U.S. Eastern Time.