Dr. Squatch

Dr. Squatch, natural soap and personal care for men

Dr. Squatch is an American men's personal care brand that positions itself as an alternative to conventional drugstore products. Its catalog is built around cold process artisan bar soap made with natural ingredients, and is rounded out with deodorant, hair care, skin care, cologne, and shave products.

Bar soap and body care

Bar soap is the brand's core product. The company describes it as cold process artisan soap, aimed at men looking to replace drugstore products with natural formulas. The bath line also includes body wash, hand soap, and a Total Moisture version, as well as a kids' variant.

Deodorant, hair, and shave

In deodorant, the catalog distinguishes stick, Invisible Glide, spray, wipes, and Precision Deo formats. The hair section offers shampoo, conditioner, and hair care kits. For shaving, the brand sells shave butter, post shave, razor, and electric trimmer.

Skin, cologne, and accessories

The skin and cologne section brings together cologne, beard oil and cologne, lotion, face wash, lip balm, and spray sunscreen. The brand complements its offering with accessories and shower products, plus toothpaste and a rewards and gift card line.

Fragrances and limited editions

The company organizes its scents by scent families: wood and musk, fresh and clean, warm and rich, tropical and fruity, and green and aromatic. A large part of its commercial activity revolves around limited editions and collaborations, among which the site mentions Parks Project, Dungeons & Dragons, Ford, FUNBOY, FIFA, Friday Beers, Harry Potter, PBR, Sonic, Tajín, The Boys, Toy Story, and WWE. The Parks Project collection is described with notes of mineral air, pine, desert citrus, and canyon stone.

Subscription, shipping, and loyalty program

Dr. Squatch sells through subscription, with shipments every three months, customization of products and scents, and the ability to modify or pause your selection. The subscription includes shipping costs covered by the company and early access to new products and limited edition releases. The site states that the subscription saves 25% and that bundles save up to 20%. There is a rewards program, Manlandia Rewards, and a hero discount. The brand claims more than 100,000 customer reviews.

Certification and stated commitment

The company presents itself as Certified B-Corp and maintains a section dedicated to explaining why it uses natural products and avoids harmful ingredients. It also has a giveback program. The brand is registered as Dr. Squatch, LLC.