GPO

GPO: search marketing for multi-location and ecommerce brands

GPO describes itself as a search marketing and technology agency focused on brands with multiple locations and ecommerce operations. Its proposition revolves around "discovery optimization": it seeks to make the brand findable and recommended in classic search engines, maps, generative engines and AI assistants, voice search, and marketplaces, as well as complementary paid surfaces.

The company states that it does not optimize algorithms, but rather information: if the web and AI are confident about who a brand is, what it offers, and where and how it does it, search systems and assistants will surface it with confidence. Among its clients, it mentions both Fortune 500 companies and small and medium-sized businesses in sectors such as food, furniture, financial services, insurance, and automotive care.

Products for local discovery and acquisition

GPO's product catalog is organized into several lines aimed at improving visibility and conversion:

• Local Pages: turnkey local pages to increase brand and store visibility, with the goal of dominating local search rankings and converting searches into customers, covering states, cities, and service areas.
• Landing Pages: creation of landing pages from client data, designed to launch content at high volume and capture searchers at the point of browsing.
• Paid Search Pages: conversion-focused landing pages for paid campaigns.
• Listings Distribution: centralized management of business listings.
• Reviews: monitoring and responding to local reviews.
• Store Locator: store locator that directs website visitors to physical locations or associated retailers.

Organic search, paid search, and analytics services

In the services section, GPO details the following capabilities:

• Organic Search: acquisition of qualified organic traffic; the company states that its experts dedicate 1,775 annual FTE hours to each search program, with 40 activities and deliverables.
• Paid Search: management of online ads to show them to the right people at the right time.
• Listings Management: display of stores and local information on digital maps.
• Analytics: action-oriented digital analytics.
• AI-Assisted Content: AI-assisted content to maximize online presence and build customer relationships.
• Marketing Content: blogs, product descriptions, case studies, and other materials to attract, educate, and convert visitors.

Challenges addressed and approach to work

GPO bases its offering on specific brand problems: lack of visibility on Google for businesses with multiple locations, the need for hundreds of landing pages without sufficient team, incorrect or incomplete store listings, uncertainty about where products are sold, insufficient web traffic, or the need to publish more content about the brand and its experience. For each of these scenarios, it proposes a specific product or service.

The company also sells its technology and services on a white-label basis through its reseller program, and collaborates with technology partners or integrated agencies.

Industries served

The company lists six main industries in which it works: food services, healthcare, hospitality, telecommunications, automotive, and retail. In each one, it adapts its proposition to objectives such as turning cravings into on- and off-line conversions, ensuring that patients find specialties and services, attracting travelers and filling rooms, connecting with more customers, generating appointments and visits for automotive care, or helping people find physical stores and retail partners.

Results and presence

GPO publishes aggregate figures on its activity: more than one million content pages published on its platform, more than $2 billion in revenue attributable to its clients, and an average return of 30:1 for multi-location and ecommerce brands. The company has offices in Austin (Texas) and Nashville (Tennessee).

Locations and offices

Local Austin: Phone: 512-535-6633

Local Nashville: Phone: 615-238-0511