Turo

Turo, a peer-to-peer car rental marketplace

Turo operates as a car rental marketplace where owners share their vehicles and travelers book them directly. The platform presents itself as an alternative to the traditional rental counter and allows you to rent anything from everyday cars to pickup trucks, with options for daily, weekly, or monthly rentals.

Business model and host proposition

The site invites owners to add their vehicle to the platform under the slogan of earning money by sharing it. The homepage indicated that a host can earn up to $1,000 per month sharing their car on Turo. The company offers a dedicated space for hosts, called Host Hub, along with tools such as Carculator.

Search and booking

Booking is done through a search engine where users enter a reference point (airport, hotel, or address) or a city, along with pickup and return dates. The platform organizes its offerings by categories such as airports, monthly rentals, nearby vehicles, and home delivery.

Vehicle catalog and reference prices

The catalog combines models from different brands and segments. Examples published include the Hyundai Elantra, Audi A3, Ford Mustang Mach-E, Chevrolet Trax, Jeep Wrangler, Volkswagen Atlas, Tesla Model 3 and Model Y, Toyota Corolla Cross, Subaru Crosstrek, Nissan Rogue, Honda Civic Hybrid, Mazda CX-50, Ford F-150, Chevrolet Silverado, Ram 1500, GMC Sierra, Mercedes-Benz G-Class, BMW X7, Porsche Macan, Lamborghini Urus, and Rolls-Royce Cullinan, among others.

The website shows daily and estimated total prices for three-day trips in different cities, as well as monthly rates. For reference, the site indicated daily rates from $35 for a Hyundai Elantra in Las Vegas and monthly rentals from $802 for a Volkswagen Tiguan in San Francisco. These are catalog values subject to variation depending on dates, city, and availability.

Vehicle types and geographic coverage

The offering is organized by vehicle type: car rental, minivan rental, luxury car rental, pickup truck rental, van rental, cargo van rental, box truck rental, classic car rental, sports car rental, SUV rental, convertible rental, and electric vehicles. It is also grouped by specific makes and models, with dedicated listings for models such as the Tesla Cybertruck, Jeep Wrangler, or Mercedes-Benz G-Class.

Coverage includes US cities such as Atlanta, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, New York, Orlando, Phoenix, San Antonio, and San Diego, as well as airports like Los Angeles (LAX), Newark (EWR), San Francisco (SFO), Denver (DEN), and Las Vegas (LAS). The site also lists international cities in Australia, Canada, France, and the United Kingdom, including Sydney, Melbourne, Toronto, Vancouver, Paris, Lyon, London, and Manchester.

Support and issue management

The platform has different contact channels for general inquiries, account management, claims, and suspected impersonation or fraud, with specific addresses by market (United States, Canada, United Kingdom, and Australia). It also offers dedicated support for professional hosts.