Reeds Rains

Reeds Rains, an estate agency with over 150 years in the British market

Reeds Rains is an estate and letting agency operating in England, North Wales and Northern Ireland. The company was founded in 1868 and its activity covers both intermediation in property sales and lettings management. Its founder, Samuel Rain, established as guiding principles the building of strong relationships with clients, a genuine interest in their needs and the effective resolution of instructions.

Services for sellers

The agency offers sellers a free valuation service, both in person and online, and the option to sell by auction. Reeds Rains applies a commission policy conditional on results: if the property is not sold, no commission is charged. The company states it has 450,000 registered buyers, which broadens the reach of each property. Among the resources it makes available to sellers are guides on the selling process, information on Energy Performance Certificates (EPC), a glossary of terms and data on sold house prices.

Services for buyers

For those looking to buy, Reeds Rains markets properties of all types: new builds, land, auction properties, investment properties and student accommodation. The company publishes buying guides, information on Stamp Duty Land Tax and Land Transaction Tax, and content specific to buying in Northern Ireland, including new build developments and schemes such as Co-Own and Rent to Own.

Lettings management and services for landlords

In the lettings field, Reeds Rains offers landlords online valuation, different levels of management service, property inventories and a landlord newsletter. The company also provides information on Zero Deposits, Client Money Protection and guides on legal responsibilities, HMO (houses in multiple occupation) and overseas landlords. For tenants, the agency has a dedicated portal, renting guides, checklists for students and details on permitted payments in England, Wales and Northern Ireland.

Complementary services: mortgages, insurance and administration

Reeds Rains integrates mortgage and insurance intermediation services under one structure. The offering includes home insurance, mortgage payment protection, contents insurance, income protection and rent insurance, as well as rent protection for landlords. The company also offers probate services (sell by probate) and conveyancing. Mortgage and protection advice is provided by Embrace Financial Services, an appointed representative of PRIMIS Mortgage Network, authorised and regulated by the Financial Conduct Authority.

Franchise structure and territorial presence

Reeds Rains operates through a franchise model: all its branches are owned by independent franchisees and operate under licence. The company has a network of local offices, and its head office is in York. The parent company, Reeds Rains Limited, is registered in England and Wales with number 02568254.

Digital tools for tracking transactions

The agency makes available to its clients the My ReedsRains account and the My ReedsRains mobile app, which allow users to receive notifications and updates on the status of a sale, letting, purchase or tenancy at any time. The company also offers yield calculators for investors and a property search with filters by transaction type, location and distance radius.