RGB Direct

RGB Direct, consumer electronics and home appliances in the UK

RGB Direct is a British retailer specialising in televisions, white goods and audio-visual equipment. On its website, the company presents itself as an electronics specialist with almost 33 years of experience and states that it was founded in 1990. Its business combines online sales with in-store service, as the site invites customers to visit its stores in Woodford and Basildon.

The catalogue is organised by major product families and by brands, making it easy to identify the segments in which it operates. Delivery within the UK is advertised as free on the company's presentation page.

Televisions and vision equipment

The television range is the most developed part of the catalogue. It is structured by technology — LED, OLED, QLED, 4K, 8K, HD and Full HD — and by screen size, with measurements ranging from 24 to 98 inches. Brands available include Sony, Samsung, Sharp, LG, Loewe, Hisense, Vispera, Metz and TCL.

The site displays featured products in a rotating carousel, such as a 50-inch LG 4K Ultra HD television, a 42-inch Samsung OLED or a 50-inch Samsung The Frame QLED, with prices and, in some cases, customer ratings. The vision section is completed with accessories: HDMI cables, wall mounts, screen cleaners and furniture, from brands such as B-Tech, QED, Sanus, TTAP, Vivanco and Vogel's.

Sound, home cinema and audio

Within the home cinema section, speakers, soundbars and projectors are sold. The classification distinguishes wireless, Bluetooth and WiFi speakers, soundbars with and without subwoofers, and configurations from 1.0 to 7.0. Brands mentioned include Denon, KEF, Lenco, Sonos, Sonance, Harman-Kardon, Panasonic and Avtex, as well as the main television brands.

In audio, Bluetooth, noise-cancelling and in-ear headphones are offered from brands such as Sony, JVC and Vivanco.

Washing and drying

The laundry category brings together washing machines, washer-dryers and tumble dryers, both freestanding and integrated. The catalogue filters allow selection by brand, colour, spin speed and load capacity, which ranges from 6 to 12 kilograms. Brands represented include AEG, Amica, Beko, Blomberg, Bosch, Candy, Haier, Hisense, Hoover, Hotpoint, Indesit, LG, Miele, Montpellier, Samsung, Siemens, Whirlpool, Zanussi, Smeg, Neff, CDA, Midea, Schonhaus and Sensis.

In tumble dryers, a distinction is made between condenser, heat pump and vented models. The site highlights examples such as an 8 kg, 1400 spin Bosch washing machine, a Hisense washer-dryer with WiFi connectivity or a Bosch Series 4 heat pump tumble dryer.

Cooking: cookers, ovens, hobs and hoods

The cooking section is extensive and includes complete cookers, ovens, hobs and extractor hoods. Cookers are classified by colour, freestanding, electric, gas, range-style and dual fuel, with brands such as Amica, Beko, Belling, Blomberg, CDA, Creda, Falcon, Haden, Hotpoint, Leisure, Montpellier, Ninja, Nordmende, Rangemaster, Smeg, Stoves and Zenith.

Ovens are organised by power source (electric, gas and steam), by configuration (single and double) and by pyrolytic cleaning, with brands such as AEG, Bosch, CATA, CDA, Candy, Caple, Hoover, Hotpoint, Indesit, Matrix, Miele, Neff, Siemens, Smeg, Stoves, Whirlpool and Zanussi. For hobs, a distinction is made between electric, gas and induction, with filters by number of burners and colour; for hoods, between wall-mounted, chimney, ceiling, downdraft and telescopic. The catalogue also includes microwaves from brands such as AEG, Abode, Bosch, Belling, CDA, Candy, Caple, Haden and Haier.

Services and customer relations

Alongside the catalogue, the website includes sections for contact, corporate information, delivery, price promise, after-sales service and trade enquiries. It also maintains a customer rewards club and a specific trade area. The company uses Trustpilot to display buyer ratings and publishes content on its own blog.