Swish Cycles

Swish Cycles: bike club and shop in Woking

Swish Cycles presents itself as a club that also makes bikes and kit available to its members. The company operates from Woking, in the county of Surrey (United Kingdom), and combines bike sales with servicing and maintenance. Its approach is built around the idea of community: the site states that they want to get to know their customers and not just send boxes in the post.

Steel bikes and selected brands

The shop defines itself by offering top quality steel bikes and identifies itself as a main dealer for Soma Fabrications. According to its presentation, it avoids working with big name brands that impose restrictive conditions and prefers to look for niche brands that meet two requirements: superior quality products and exemplary after-sales support.

Servicing and maintenance

Swish Cycles offers servicing, with the option of spreading the cost of the annual service through a monthly payment plan. The site mentions an indicative price of £23 per month for this service, available exclusively to existing customers. In addition, the company provides nationwide service and support.

Location and contact

The company is based at 70 Well Lane, Horsell, Woking, Surrey, GU21 4PS. For visits, they recommend calling first on 0800 678 5975, a number they also use to give accurate directions and handle enquiries about specific requirements.

Background and working philosophy

The team has been running cycling-related businesses for over eight years. Its origin goes back to a personal anecdote: Paul's wife told him he couldn't have a new bike and suggested he "find another way". Since then, the company has focused on making cycling and the associated kit more accessible, innovating in ways that make it easier to justify these expenses within the family.

Promotions and featured services

The website includes a promotions section. Among the initiatives communicated is the monthly payment plan for the annual service, aimed at existing customers. The company encourages people to get in touch by phone to ask about any need related to nationwide service and support.

Location and contact

70 Well Lane, Horsell, Woking, Surrey, GU21 4PS · Telephone: 0800 678 5975