MELYR

MELYR, British slow fashion in sizes 8–24

MELYR is an independent British womenswear brand that presents itself as slow fashion and works across a size range from 8 to 24. Its catalogue is organised into tops, trousers, knitwear and dresses, with collections such as Ravello and specific pieces such as the Aimee, Nico and Vivienne tops, the Harper knit, the Alessia dress and the Ravello trouser. The company states that it sells exclusively online, with no physical store or intermediaries, and that it offers free returns and exchanges in the UK.

Garments designed for the body in motion

The brand's approach focuses on two specific problems: trousers that don't dig in and tops that don't ride up. The trousers are high-waisted and stretchy, with two leg lengths available: standard 30 inches and long 33 inches. The knit tops are described as longline, meaning they have an elongated drape, and are made with fabrics that drape rather than cling. The brand states that every garment is designed to follow the body's real movement when sitting, reaching or bending.

MelyrFlex: the hidden waistband

The most notable technical element in the catalogue is MelyrFlex, a hidden waistband that runs from the waist to the lower hip and is made with a quick-drying performance fabric. The outside shows soft pleats, while the inside maintains support throughout the day. According to the brand, this piece doesn't roll down or need adjusting and recovers its shape after every movement. A customer quoted on the website sums up the effect: "you would never know about the secret waistband."

Fabrics and manufacturing origin

The company details the origin of its materials and production. The knit tops are made in Portugal with LENZING™ ECOVERO™ viscose, described as fluid, soft and cut to drape. The trousers are produced in Turkey with Lenzing modal and cotton. The knitwear and dresses are made in China. The brand also mentions the use of TENCEL™ Lyocell, modal, cupro and blends with ECOVERO™ in various pieces, and states that it works only with factories whose workers are treated and paid decently, paying more to ensure it.

Limited production and slow growth

MELYR states that it produces in small quantities and does not discard unsold stock. Some pieces from its first collection are still available. The company emphasises that it has no parent company or investors to absorb losses: every order is financed with family money and taken on as its own risk. When a shape works, it doesn't replace it, but repeats it in new colours and fabrics. The brand states that it grows slowly and responsibly, and that it sells directly from its warehouse to the customer's home, with no shop rent or department store mark-up.

Try at home and returns

The Try Before You Buy service allows you to select up to five items and try them at home for three days. At the time of order, the full amount is reserved on the card as a pending transaction, with no actual charge. The customer pays only for what they keep and returns the rest; if all items are returned, a $6 return shipping fee applies. The brand also offers free returns and exchanges in the UK.

Reviews and founding team

The website features over 750 verified reviews across Judge.me and Trustpilot. On Judge.me, 527 of 557 ratings are five stars, and on Trustpilot the score is 4.8 out of 5 from 197 reviews. The founders are Amy and Marc, who run the company in Wirral, England, and personally handle design, packing and customer service. Marc built his career in the luxury sector, managing stores in Liverpool, while Amy came from hairdressing. The brand presents itself as a neurodivergent family project and maintains that it would rather make one well-made garment in every colour requested than an entire collection destined for landfill.

Location and contact

92 Appin Road · Phone: 07733328888 · Email: hello@melyr.co.uk · Hours: Open every day, from 00:00 to 23:59.