Mission

Mission: functional coffee and matcha with creatine and vitamins

Mission is a functional drinks brand that combines arabica coffee and ceremonial matcha with ingredients such as creatine, yerba mate and essential vitamins. Its range is built around coffee and matcha superblends, functional teas and a dedicated nighttime rest blend. The proposition is presented as a morning ritual aimed at improving daily performance, with hot or iced options and with or without milk.

Coffee and matcha superblends

The main line includes four standout products: Black Coffee Superblend, Black Coffee + Creatine Superblend, Matcha Superblend and Matcha + Creatine Superblend. Prices listed in the catalogue start at £34.99 for the versions without creatine and £39.99 for those that include creatine, with previous reference prices of £136 and £141 respectively. The brand also sells limited editions and collaborations, such as the Holger Rune Matcha Superblend and the BWT Alpine Formula One Team Sleep Superblend, as well as a matcha pouch format.

Composition and dosage

Mission states that each ingredient is dosed with clinical backing. The creatine is specified at 99.93% purity and is ultra-micronised to dissolve completely, in 5-gram doses. The matcha provides 25 mg of natural caffeine, while the black coffee contains 70 mg of natural caffeine. The brand also offers functional teas aimed at focus and a caffeine-free blend for nighttime recovery.

Sustainability and certifications

The company presents itself as a Certified B Corp and states that its sachets are home-compostable, the box is recyclable and the product is entirely plastic-free. The ingredients are described as ethically sourced. As for flavour, the brand has accumulated seven Great Taste Awards.

Adoption by athletes and customers

Mission states that its products are used by 12 Premier League clubs, 6 Formula 1 teams and more than 100 Team GB athletes, as well as coaches and nutritionists. Among the users cited are tennis player Holger Rune, driver Pierre Gasly, mountaineer Kenton Cool and cricketer Heather Knight. The brand says it has 120,000 customers and more than 708 reviews on Trustpilot.

Studies and stated results

According to an internal study conducted in 2024 with 228 customers, participants reported sustained energy and improved performance after a four-week period. The brand also cites external sources to attribute improvements in cognitive function and maximum muscle strength. These data are presented as part of the company's communications.

Shipping and support

The store offers two delivery options: standard, with a 2 to 3 working day timeframe, and premium, in 1 day. Orders placed before 1pm are dispatched the same day; later orders the next day. Shipping is free on UK orders over £50. The site has a region and currency selector that includes Ireland, the Netherlands, the United Kingdom and the United States, among other territories.