MiRiDER

MiRiDER, folding electric bikes assembled in the UK

MiRiDER is a British company dedicated to the design and assembly of folding electric bikes. Its production takes place in the UK and the company presents itself as "Made in Britain", with assembly, design and certification carried out in the country. The firm was born after analysing the electric bike and scooter market and identifying the opportunity to offer affordable products without compromising on quality and style; from that approach the MiRiDER One model emerged.

Range of folding electric bikes

The catalogue is organised into three families according to the type of use: the MiRiDER 16 for "easy adventures", the MiRiDER 20 for "everyday adventures" and the MiRiDER 24 for "bigger adventures". Each family is offered in a Single Speed version and in a GB3 version with belt drive and three-speed gearbox.

• MiRiDER 16 Single Speed: compact folding, one gear and up to 45 miles of range per charge. Price from £1,595.
• MiRiDER 16 GB3: compact folding, three-speed gearbox and belt drive. Price from £2,495.
• MiRiDER 20 Single Speed: compact folding, one gear and up to 45 miles of range. Price from £1,795.
• MiRiDER 20 GB3: compact folding, three-speed gearbox and Gates Carbon Drive belt system. Price from £2,795.
• MiRiDER 24 Single Speed: compact folding, one gear and up to 45 miles of range. Price from £1,995.
• MiRiDER 24 GB3: semi-folding, three-speed gearbox and Gates Carbon Drive belt, with up to 65 miles of range per charge. Price from £2,995.

The brand also sells special editions, including Hope Edition, Adventure Edition, Flora Edition and Pista Edition.

Accessories, spare parts and customisation

In addition to the bikes, MiRiDER sells accessories and parts to customise or maintain its models. The catalogue includes locks, helmets, bags and storage solutions, care and maintenance items, chargers and batteries, tyres, as well as upgrade and replacement components. Highlights among the new products include handlebar plugs, 24-inch mudguard clips and a colour USB display.

Retail network and demonstrations

The company distributes its bikes through a network of more than 150 points of sale in the UK, which includes 33 Premier retailers, 135 bike shops, 5 motorhome dealers and more than 100 official retailers. Interested customers can locate a retailer, book a free demonstration to try the bikes and see how they fold, or visit the company headquarters.

Visits to the headquarters and assembly line

MiRiDER has a renovated headquarters in Wigan, Lancashire, with good motorway connections. Its facilities cover 7,000 square feet and include a manual assembly line, a technical team and an indoor test track where visitors can try the bikes. The company organises visits to these facilities.

Warranty, finance and customer services

The firm offers a two-year no-quibble warranty, 30 days of free insurance and supply of spare parts beyond the warranty period. It also provides finance options and access to the Cycle to Work scheme. Its after-sales service is presented as highly rated and the company describes itself as a trusted British manufacturer. In the support section it publishes user manuals, maintenance information, FAQs, shipping and delivery conditions, returns policy and warranty terms.

Track record and awards

MiRiDER has been in business for five years, an anniversary it celebrated with the opening of its showroom. The company presents itself as multi-award-winning in the compact electric bike category and its MiRiDER One 2021 model was highlighted as one of the best-rated folding electric bikes on BikeRadar. The company has an ambassador programme and maintains a press and reviews section.

Location and contact

MiRiDER, Unit 3, Croftwood Square, Wigan, WN5 0LG · Phone: 01257 228242 · Email: hello@mirider.co.uk