Cycle King

Cycle King, a family-run bicycle chain in the UK

Cycle King is a British family-owned bicycle store chain. According to its own presentation, it was founded in 1968 and is still run by the same owner, who describes it as the UK's largest independent bicycle retailer. The company states it keeps over 60,000 bikes in stock and a selection designed for all ages, abilities and budgets.

Its activity combines online sales with a network of 20 local stores, where it offers advice and free bike assembly within a timeframe the website puts at just one hour. The company presents itself as a family-tradition business in which cycling is, beyond a commercial activity, an inherited custom.

Adult bike catalogue

The adult range is organised by type of use: sports bikes, mountain bikes, hybrid bikes, road and gravel bikes, leisure bikes, commuter bikes, folding bikes, Dutch bikes and adult trikes. The store allows filtering by gender, with specific sections for men's and women's bikes.

Kids' and teen bikes

The kids' section covers ages from 3 years, with sizes 12, 14, 16, 18, 20 and 24 inches, plus BMX and stunt bikes for children. The catalogue also includes balance and learning bikes, children's toys, kids' trikes, scooters, trailers and tag-along systems.

Electric bikes

Within the electric range, it offers hybrid, mountain, step-through, specialist, cargo, folding and electric trike models. The website highlights the addition of electric bikes from the MODMO brand.

Equipment, accessories and components

In addition to bikes, the store sells helmets of various types (mountain, leisure and commuter, road, BMX, full-face and kids') and clothing such as baselayers, leggings, gloves, helmet covers, hydration packs, jerseys, jackets, trousers and workwear.

The accessories section includes lights and front and rear light sets, cable, chain and D locks, padlocks and lock accessories, maintenance products, bike racks, storage and covers, tools, bells and horns, child seats, computers and technology, cycle packs, indoor trainers, kick stands, kids' accessories, luggage and pannier racks, mudguards, pumps and sledges.

Components include brakes (calipers, discs, levers, pads and sets), drivetrain and gears (bottom brackets and bearings, cassettes and freewheels, chain guards, chain rings, chains and links, chainsets and cranks, derailleur hangers, derailleurs and gear shifters), tyres and tubes, puncture repair, rim tape, handlebars, headsets and stems, cables, grips, pedals and cleats, saddles and seat posts, suspension and wheels.

Servicing, guarantees and ways to buy

The company offers repair and maintenance services, with same-day appointments available according to its website. Every bike includes a comprehensive guarantee and a lifetime frame guarantee exclusive to the store, so the customer does not have to deal directly with the manufacturer.

Purchase options include click & collect within an hour, free standard delivery on orders over £20, payment via Klarna and acceptance of vouchers from all major Cycle to Work schemes, with which the company claims savings can reach 47%. It also maintains a price match promise if the customer finds the product cheaper elsewhere, a Christmas Club and the option to reserve a bike from just £10.

Store network

Cycle King operates 20 local stores across England. The company groups its locations by region: London (Chadwell Heath, Croydon, Pinner and Wembley), Midlands (Coventry, Cradley Heath, Derby, Nottingham and South Yardley), Central (Bedford, Bury St Edmunds, Cambridge, Luton, Milton Keynes and Oxford) and South East (Benfleet, Chelmsford, Colchester, Rochester and Sawbridgeworth, near Harlow).

Location and contact

Cycle King Store 1-5 Professional Place Hodgson Way Wickford SS11 8YX