Facial Flex UK

Facial Flex UK: facial exerciser with progressive resistance

Facial Flex UK is the trading name under which the Facial-Flex device is distributed in the United Kingdom, a facial exerciser that the company presents as the only one of its kind clinically proven to tone and tighten the face. The product is sold through the online store at facialflex.co.uk, managed by Facial Toning Solutions Ltd.

How the device works

The device applies the principle of progressive resistance, the same principle that governs strength training with weights in a gym, but applied to the facial muscles. The user contracts and releases the device by squeezing against an elastic band. According to the company's information, the exercise works 30 sets of muscles, from just below the eyes to the top of the chest.

The recommended routine consists of two minutes of exercise, twice a day, every day. As the muscles get stronger, the band is replaced with one of higher resistance.

Components and specifications

Each Facial-Flex is supplied ready to use and includes 15 No.1 Standard (6 oz) Flex-bands and 15 No.2 Strong (8 oz) bands, plus full instructions. The device measures 7.5 cm (3 inches) between the mouthpieces when fully extended and 5.5 cm (2 inches) when fully compressed.

Supporting material and usage programme

The site brings together content about the product and its method: the Facial Flex story, information on whether facial exercise works, the device's clinical trials, an eight-week programme called Fast Track, instructions for use and a frequently asked questions section. It also includes a section dedicated to Rosemary Conley.

Rosemary Conley and her experience with the product

The website includes the testimonial of Rosemary Conley CBE, presented as one of the UK's most successful diet and fitness experts, with over 50 years' experience helping people lose weight and get fitter. Conley states that she has used her Facial Flex daily for over twenty-five years and claims that, now in her seventies, it keeps her face firm and toned.

User reviews

The site publishes customer reviews. Denise Downes notes that after a month she noticed differences, with a firmer jawline and visibly fuller lips, similar to those she had twenty years ago, and states that she would recommend the product. Lynne Pounder indicates that her face and neck have toned up, with greater firmness along the jawline, chin and neck, and that she would recommend the device.