East Healing

East Healing: ear seeds and acupressure rooted in traditional Chinese medicine

East Healing is an online store specialising in ear seeds and other acupressure products inspired by traditional Chinese medicine (TCM) and auricular therapy. The company presents itself as a brand with UK manufacturing and a community of over 125,000 customers, according to its own data. Its catalogue is organised around wellness goals such as calm, sleep, focus and energy, tension, women's health, digestion, skin and hair.

What ear seeds are and how they are used

Ear seeds are small acupressure tools that are placed on specific points on the ear to stimulate them continuously. According to the company, this practice is based on traditional Chinese medicine and auricular therapy, and aims to promote calm, rest, and bodily balance without the need for needles. East Healing states that its kits include a step-by-step guide and tweezers to make at-home placement easier. The brand notes that the seeds can be worn for three to five days and can be pressed throughout the day to reinforce stimulation.

Featured products from the catalogue

The site shows several main products, with prices in pounds sterling and customer ratings:

• Acu Seeds Ear Seed Kit: ear seed kit, presented as the option for calm and sleep, priced at £30.00 and with over 2,000 reviews.
• Acu Seeds Women's Health Ear Seed Kit: kit aimed at women's health and the stage after 40, priced at £35.00 and with around 1,000 reviews.
• Acupressure Headband: acupressure headband for head and jaw tension, priced at £25.00 and with nearly 298 reviews.
• Acupressure Mat & Pillow: acupressure mat and pillow for back, neck and shoulder tension, priced at £60.00 and with 72 reviews.

In addition, the catalogue includes acupressure magnet patches, acupressure rings, accessories, crystal or pearl ear seed refills, monthly subscriptions and beauty tools. The store also offers the possibility to create custom bundles and group products with discounts.

Shipping and coverage

East Healing ships to the UK, US, and Europe. The website mentions free UK shipping from a certain number of items and discounts for purchasing multiple products. It also indicates that returns are straightforward if needed.

Training and resources for practitioners

The company offers a practitioner course, as well as product tutorials and a blog with content related to ear seeds, magnet patches and acupressure mats. It has a 60-second wellness quiz to guide users towards the most suitable product for their needs.

Wholesale and partnerships

The site includes a wholesale and partnerships section, aimed at professionals or establishments interested in distributing its products.