LOCALiQ

LOCALiQ, digital marketing agency for UK businesses

LOCALiQ is a digital marketing agency with a UK-wide presence that works with growing businesses to improve their search visibility. The firm presents itself as part of Newsquest Media Group and structures its activity around specialist teams distributed across the country, with more than fifty industry awards accumulated according to its own communications.

Its approach combines traditional positioning with adaptation to new AI-based search environments, with the stated aim of ensuring brands are found, trusted and chosen wherever their customers search.

Digital marketing services

The agency's service catalogue covers several areas of digital acquisition and communication:

• SEO and AI search: positioning on Google, AI search engines and maps.
• PPC: paid campaigns on Google and Bing aimed at capturing qualified leads, traffic and conversions.
• Paid social advertising: promotion on platforms such as Facebook, Instagram, LinkedIn and TikTok.
• Content marketing: creation of optimised web content, with access to more than 200 news brands.
• Digital PR and link building.
• Display advertising, managed as a multi-channel media agency with the backing of Newsquest Media Group.
• Print advertising, linked to local publications.
• Local business listings: management of thousands of business listings across the UK.
• Video production: filming, editing, branding and personalised video.
• Website design with UX/UI and development on Craft CMS.
• Reporting and analytics, along with cross-media optimisation and integrated search.

Specialisation in SEO and visibility in AI search engines

The agency places search expertise at the centre of its offering. Its teams combine technical SEO, authoritative content and digital PR to strengthen brands' presence on Google, Bing and AI search environments. The company presents itself as the UK's leading SEO agency, a claim that corresponds to its own commercial communications.

It offers a free SEO and AI visibility audit which, it says, performs more than one hundred checks across search engines and AI platforms, covering aspects such as on-page SEO, links, performance, usability, social media, AI SEO, citations in language models, readability, identity and structured data.

Results and case studies

The agency publicises client case studies with measurable improvements. These include The Cut & Craft, a hospitality business that increased its search visibility and website traffic through SEO and PPC, and Geraldo's of Largs, in e-commerce, which used digital PR and SEO to recover sales and increase average basket value by 30%. It also mentions keyword growth for Bathroom Inspirations and a year-on-year increase in visits for The Cut & Craft.

The company also includes testimonials from clients in sectors such as pets, care and property, who highlight the evolution of their positioning and the increase in enquiries after working with the agency.

Sectors served

The agency lists the following sectors among its areas of activity: aesthetic agencies and partners, automotive, dental, e-commerce, education, entertainment and leisure, finance, funeral services, healthcare, home services, hospitality, property, recruitment, solicitors, travel and tourism.

Transparency and campaign tracking

LOCALiQ highlights transparency as a working value and offers Client Centre, an online tool from which clients can view campaign reports, see real-time results and listen to calls from potential clients, among other functions.

Resources and training

The agency publishes a blog with analysis and opinion on digital channels, downloadable guides and checklists, a monthly newsletter and webinars. Its materials include reports such as the UK State of Digital Marketing Report and the UK Paid Search Benchmark Report, as well as guides on SEO and digital PR. It also offers a free website health checker.

Presence and structure

LOCALiQ describes itself as a national agency with a presence in hundreds of UK communities. Through its link with Newsquest Media Group, it distributes content in local print publications and their corresponding websites, and connects businesses with that audience through tailored marketing campaigns across the country.