Friendly Water

Friendly Water: water softeners and water systems for homes and businesses in the UK

Friendly Water is a British company dedicated to the sale, installation and maintenance of water treatment systems for domestic and commercial use. Its catalogue covers water softeners, drinking water filtration and purification systems, taps and tap systems, and mains water pressure boosting equipment. The company states it has 40 years of professional experience in the water industry and more than 20,000 satisfied customers in its area of operation.

Water softeners and hardness treatment

The firm sells water softeners from the leading brands on the market and offers a model comparison and review service to help customers choose the most suitable equipment. Associated services include commissioning, periodic maintenance, supply of spare parts and delivery of water softener salt, which can be ordered online. The company also sells combined water softener and salt packages.

The site includes customer cases where old equipment has been replaced with new models, such as the Hague Maximizer 410, and describes technical visits to assess whether an existing water softener can be repaired or should be replaced. The company states that it works with a no-pressure advisory approach and provides detailed quotations.

Drinking water filtration and purification

In the field of filtration, Friendly Water distributes drinking water filtration systems, scale reduction filters, reverse osmosis purifiers, replacement cartridges, chillers and carbonators. Among the brands it sells are Kinetico, Brita, Grohe, Franke, EcoAqua, Omnipure and Abode, among others. The company also offers technical service and spare parts for these systems.

Taps and tap systems

The catalogue includes water taps from the leading brands, taps with integrated filters, three-way tap systems, boiling water taps and sparkling water taps. These products are aimed at both domestic kitchens and commercial installations.

Mains water pressure boosting

The company sells mains water pressure boosting equipment connected directly to the mains supply, designed for applications with multiple bathrooms. These systems pressurise and control accumulated water using kinetic capture technology and achieve an outlet flow rate of 130 l/min in model 10, according to the site's data.

Technical services and coverage

Friendly Water provides water softener servicing, salt delivery, warranty plans and technical support. The company presents itself as an independent and impartial supplier, with expert advice and a wide selection of equipment from leading brands. Among its credentials, the site mentions its status as a Which? Trusted Traders approved trader and its industrial associate membership of the Chartered Institute of Plumbing and Heating Engineering.

The company operates from the United Kingdom and serves both private individuals and businesses. Its area of operation is reflected in customer testimonials from areas such as London, Surrey and Hampshire. The site includes a blog with informative content on water hardness, the benefits of softened water, problems associated with limescale and solutions, as well as practical tips for equipment maintenance.

Customer service and purchasing process

The purchasing process described on the site begins with a request for a quick quote or arranging a technical visit. Customers highlight in their reviews the team's punctuality, the cleanliness of the work, the clarity of information about options and prices, and the absence of surprises in the final bill. The company also offers the possibility of deducting the cost of the inspection visit from the final installation amount.