Wrist Envy

Wrist Envy, custom straps for traditional watches and smartwatches

Wrist Envy is a UK-based company dedicated to the design and creation of watch straps, both for traditional watches from recognised brands and for smartwatches, including Apple Watch. The firm works with premium materials and offers custom manufacturing, according to its own presentation.

Leather watch strap catalogue

The majority of the catalogue consists of leather straps, with different qualities and finishes. The shop organises this family into several lines:

• Full grain leather.
• Horween leather.
• Shell Cordovan leather.
• Italian leather.
• Rally straps.
• Leather NATO straps.
• Crocodile leather.
• Suede.
• Women's leather straps.

Among the specific models featured in the catalogue are handmade Italian straps in dusty brown and tan brown, a Regent padded strap, a French Novonappa leather deployant strap in black, a Horween leather deployant strap in dark brown, a one-piece military strap in Horween leather, a Bund AeroMax strap in Horween leather, a Vanguard military strap in the same material, a Barenia leather deployant strap in orange, a Badalassi Carlo deployant strap in golden tan and a Shell Cordovan strap in bourbon.

NATO, rubber and metal bracelets

Alongside leather, the catalogue includes nylon NATO straps, among them models inspired by the French Marine Nationale with black or bronze buckle, a Sercia nylon military strap of 1.8 mm thickness and a Velour tubular military strap with a soft touch. In rubber, FKM straps, hybrid sailcloth and FKM rubber straps, and an FKM rubber strap with curved ends are offered. The family of metal bracelets and bands comprises 316L stainless steel bracelets, shark mesh, gold bracelets, black steel bracelets and a vintage retro mesh bracelet. There are also sailcloth, Marine Nationale, Bund, two-piece NATO, NATO with bronze buckle, NATO with black buckle, canvas and curved end straps, as well as deployment clasp straps.

Straps for Apple Watch and other smartwatches

The company sells a specific line of straps for Apple Watch, organised by device size, colour and series. By size it covers 38, 40, 41, 42, 44, 45 and 46 mm, plus the strap for Apple Watch Ultra. By colour it distinguishes silver, gold, rose gold, black and starlight, and by series it ranges from Apple Watch Series 3 to Series 11, plus SE. The offer includes metal, leather, nylon, Milanese straps and a Braided Solo Loop model in starlight.

For other smartwatches, the catalogue includes straps for Garmin, with specific references for Fenix, Forerunner, Vivoactive, Venu, Vivofit, Vivomove, Epix, Instinct, Quatix, Tactix, Enduro, Approach, Descent, D2, MARQ, Lily and Vivosmart 5, as well as straps for Samsung Galaxy Watch.

Search by size and colour, and accessories

The shop allows you to find straps by lug width, with sizes of 12, 14, 16, 18, 19, 20, 21, 22 and 24 mm, and by colour: black, brown, blue, orange, yellow, green, red, pink, purple, white and grey. In addition to straps, the catalogue includes accessories such as replacement buckles, spring bar pins, tools and deployment clasps.

Straps for watch brands

Wrist Envy organises part of its offer by traditional watch brands, with sections dedicated to Omega, Tudor, Tag Heuer, Breitling and Rolex. It also has a line of custom-made straps and another of ready-to-wear models.

Purchase conditions indicated in the shop

The site advertised a promotion of three straps for the price of two, applicable when adding three straps to the cart, and a 60-day returns policy presented as risk-free. UK delivery is offered free for orders over £25. Catalogue prices are expressed in pounds sterling and several models appear discounted; some items are listed as sold out.