Luxury Watch Repairs

Luxury Watch Repairs: technical service for luxury watches

Luxury Watch Repairs presents itself as one of the largest watch service centres in the world and states that it is authorised by twelve of the leading luxury watch brands. The company describes itself as an independent, brand-accredited service centre, combining work carried out by its own specialists with a network of service centres authorised by the brands themselves.

Its activity focuses on the maintenance and repair of luxury watches, with attention to both contemporary pieces and vintage watches. The company operates under the legal name Luxury Watch Repairs (Holdings) Limited and has its head office in the United Kingdom.

Repair and maintenance services

The service catalogue covers four main areas, with starting prices published at the time of the analysis:

• Full Service (from £350): watchmakers disassemble, clean and inspect each component, replace worn or damaged parts and reassemble the watch. Includes disassembly and checking of case and movement, ultrasonic cleaning of case and bracelet, testing and replacement of gaskets, full water resistance and pressure tests, 5-day mechanical test, polishing of the glass and a one- or two-year warranty.
• Refurbishment & Polish (from £85): complete dismantling of the bracelet and case to remove scratches, dents and blemishes as far as possible. Does not include mechanical service.
• Battery Replacement (£48, fixed price): replacement with a manufacturer-recommended battery, with full water resistance and pressure tests and a two-year warranty. The service is completed same day in store.
• Vintage Watch Restoration (quote on request): restoration of bracelet, case and vintage movements, with polishing of the glass.

The company notes that all quotes and timescales are subject to prior inspection of the watch.

Brands and service model

The firm handles a broad spectrum of luxury watch brands. Among those featured prominently on its website are Rolex, Cartier, TAG Heuer and Breitling, as well as a section for vintage watches and restorations and another for all other brands. The company states that its status as an authorised centre may vary by brand and that it is not affiliated with, authorised by or endorsed by certain firms whose watches it repairs, including Rolex and Omega; references to brand names are used solely to identify the watches it services.

Postal shipping and repair process

In addition to in-store service, Luxury Watch Repairs offers a free, insured postal shipping system, with tracking and cover up to £25,000. The process begins with receipt of the watch, either at one of its stores or via the postal pack. Watchmakers inspect the piece and carry out diagnostics, after which a detailed quote and estimated timescale are provided. If the customer decides to proceed, the company provides updates throughout each stage of the work.

Publications and outreach

The company maintains a blog covering maintenance topics and watch culture. Published content includes articles on how to maintain a Rolex through servicing, restoration and battery replacement; on the specialist care of TAG Heuer watches, a brand for which it presents itself as an official service centre; and on the history of the TAG Heuer Monaco, from its debut in 1969 to its modern evolutions. The website also includes a press section with published mentions of the firm.

Structure and presence

Luxury Watch Repairs has a head office in the United Kingdom and several locations, according to its locations page. Customer service is handled through its team, with the option to request a quote or raise queries electronically.