Jura Watches

Jura Watches, independent high-end watch retailer in the UK

Jura Watches is an independent British watch retailer founded in 2007 and specialising in luxury and designer Swiss watches. The company presents itself as an authorised dealer in the UK and as a benchmark in the sector, with an activity that combines online sales with high street boutiques. Its catalogue brings together established brands and independent watchmakers, and the company states it has a growing international customer base.

A catalogue of Swiss brands and independent watchmakers

The brand selection includes prestigious Swiss houses such as IWC Schaffhausen, Breitling, TAG Heuer, TUDOR, Panerai, Chopard, Longines, Oris and Tissot, alongside names such as Bremont, Bell & Ross, Seiko, Backes & Strauss, Ball Watch Company, D1 Milano, Davosa, DOXA, Fears, Franck Muller, Garmin, Junghans, Luminox, Maurice Lacroix, Mondaine, Squale, U-Boat and Victorinox. The company describes its approach as a commitment to independence and uniqueness against the mass market, with pieces chosen for their craftsmanship, design and character.

Watches for men, women and smartwatches

The assortment is organised into distinct sections. For men it includes automatic, quartz or battery watches, smartwatches, chronographs, dress watches, sports watches, dive watches and gold models. The women's section covers automatic and quartz watches, smartwatches, diamond-set pieces, dress watches, sports watches, metal bracelet and strap watches. There is also a specific smartwatch category and another for limited editions, as well as new arrivals.

Shop by style and by budget

The store allows filtering by style and by price ranges, from under £500 to over £10,000, with intermediate tiers of £501 to £1,000, £1,001 to £2,500, £2,501 to £5,000 and £5,001 to £10,000. Among the featured products is the Seiko Prospex 1968 Heritage Divers GMT 60th Anniversary SPB519J1, a design that commemorates sixty years of Seiko's diving watch tradition, with an indicated price of £1,600.

Gifts, accessories and after-sales services

In addition to watches, the catalogue includes gift cards, clocks, watch winders, straps, cases and storage stands, travel cases, phone cases and Montegrappa pens. The company offers repair and servicing, valuations, corporate gifts and international orders. It also publishes guides on watch movements, water resistance, watch care and strap sizing.

Finance, delivery and guarantee

The company states that purchases can be made online with finance up to three years at 0% interest and free UK delivery on orders over £125. It also mentions a fourteen-day money-back guarantee. The site shows occasional promotions, such as 20% off selected lines or 10% off for subscribers, subject to exclusions of sale items and specific brands.

Editorial content and customer service

Jura Watches maintains a section of articles on watchmaking, with topics such as alternatives to engagement rings, introductory guides to mechanical watches and selections of mocha-toned dials. Customer service is handled by phone and email, and the company operates physical boutiques in addition to its online store.